SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy. Source: Search Engine Watch
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Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Source: Search Engine Watch
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There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. Source: Search Engine Watch
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In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. Source: Search Engine Watch
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With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. Source: Search Engine Watch
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Thereâs a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Hereâs how you schedule a photo tweet from the native Twitter client. Source: Search Engine Watch
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It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly. Source: Search Engine Watch
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What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. Source: Search Engine Watch
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Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. Source: Search Engine Watch
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Have you ever been curious about how Google decides which algorithm is better than another, when they're pushing out one of the many tweaks they do weekly? Google's Matt Cutts spills the beans on how the search team actually does it. Source: Search Engine Watch
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Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs. Source: Search Engine Watch
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Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Source: Search Engine Watch
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Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. Source: Search Engine Watch
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Reputation management expert Andy Beal, CEO of Trackur and author of "Repped: 30 Days to a Better Online Reputation", kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes. Source: Search Engine Watch
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The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content. Source: Search Engine Watch
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Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone. Source: Search Engine Watch
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You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use. Source: Search Engine Watch
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ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. Source: Search Engine Watch
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Google has announced the ability for webmasters to now track indexed URLs for each protocol - HTTP and HTTPS - as well as for verified subdirectories. The change will make it easier for site owners to monitor different sections of their website. Source: Search Engine Watch
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Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Source: Search Engine Watch
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