SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You donât have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. Source: Search Engine Watch
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Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios. Source: Search Engine Watch
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Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Source: Search Engine Watch
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This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. Source: Search Engine Watch
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Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well. Source: Search Engine Watch
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Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Source: Search Engine Watch
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Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Source: Search Engine Watch
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Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue. Source: Search Engine Watch
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Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags. Source: Search Engine Watch
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Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month. Source: Search Engine Watch
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Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. Source: Search Engine Watch
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YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos â and ultimately to your site. Source: Search Engine Watch
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Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect. Source: Search Engine Watch
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In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. Source: Search Engine Watch
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Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. Source: Search Engine Watch
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Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. Source: Search Engine Watch
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Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Source: Search Engine Watch
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New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles â and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. Source: Search Engine Watch
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When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location. Source: Search Engine Watch
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Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Source: Search Engine Watch
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