SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Today's Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife. Source: Search Engine Watch
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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. Source: Search Engine Watch
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The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps. Source: Search Engine Watch
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A European court has ruled that if Google wants to continue operating in Europe, the search giant must respect individuals' requests to remove data from the search results. Here are five facts you need to know about the "right to be forgotten." Source: Search Engine Watch
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Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Source: Search Engine Watch
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Mobile devices â and the apps contained within them â are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Source: Search Engine Watch
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How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. Source: Search Engine Watch
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Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. Source: Search Engine Watch
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If your website has a search bar, you need to ensure youâre making the most of this valuable report in Google Analytics. Itâs quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. Source: Search Engine Watch
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An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. Source: Search Engine Watch
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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Source: Search Engine Watch
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Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Source: Search Engine Watch
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If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people's buying habits. Source: Search Engine Watch
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It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries. Source: Search Engine Watch
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Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Source: Search Engine Watch
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Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work. Source: Search Engine Watch
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Google added user experience rules to its PageSpeed Insights tool, which helps site owners create a better mobile experience for website visitors. The tool was updated to a mobile-friendly design and documents were translated into more languages. Source: Search Engine Watch
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Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. Source: Search Engine Watch
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These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. Source: Search Engine Watch
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Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. Source: Search Engine Watch
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