SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Nearly everyone loves top 10 lists. Whether it's the most beautiful celebrities, the world's richest people, or important features you need to know about a new product, a top 10 list is a winning format. Here's how to write a great top 10 list. Source: Search Engine Watch
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Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP â technology that adapts the search, navigation, and content of ecommerce sites to each visitor. Source: Search Engine Watch
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Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website. Source: Search Engine Watch
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Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, youâre bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. Source: Search Engine Watch
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The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience. Source: Search Engine Watch
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Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. Source: Search Engine Watch
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Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Source: Search Engine Watch
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Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool, you can see over time how successful a redesign or rebrand is, an example of a poorly executed domain switch, would look like this: (brand name excluded, as I don’t want to name & shame!) T…
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A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO. Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News. But first, let’s answer the question… What are meta tags? Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the <head> section of a HTML document so therefore need to be coded in your CMS. Some are easier to implement than others, especial…
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Remember the Ice Bucket Challenge? Planking? Tebowing? At one time, these memes crossed the line from obscurity to mainstream. Even though Facebook and Twitter play a huge role in amplifying a challenge or helping memes go viral, the origins of that meme can usually be traced to anonymous social networks, like Reddit and 4chan. Viral content tends to start in smaller, closed networks (that often don’t use real names or identities). Vine and Snapchat – even Facebook Groups – are other places that bring together smaller, more tightly-knit communities with shared and interests and identity that tends to help incite participation. The meme or challenge takes off …
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Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition. Source: Search Engine Watch
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A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook. Source: Search Engine Watch
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Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. Source: Search Engine Watch
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Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link. Source: Search Engine Watch
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With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder. Source: Search Engine Watch
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When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local. Source: Search Engine Watch
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This specification element helps Google index and serve the localized version of your content to users who require an alternate language version. Here�s why you should be using rel="alternate" hreflang="x" markup and how to use it correctly. Source: Search Engine Watch
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So, you�ve taken the plunge and hired a new PPC manager. Maybe you�ve decided to hire a PPC agency, or maybe you�re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. Source: Search Engine Watch
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As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays. Source: Search Engine Watch
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If you don�t have time, staff, or budget to invest fully in search engine optimization, you�re in a bit of a tough spot. However, there are a few minimal things you can do to help your website to be found by search engines and attract traffic. Source: Search Engine Watch
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