SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week. Source: Search Engine Watch
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With all the great tools already out there, why do you need another? The goal of using SpyFu's Backlink Builder tool isn't to "get a win on every page." It's to short-list sites that are worth looking at. And that's what this tool is great for. Source: Search Engine Watch
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The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. Source: Search Engine Watch
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TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. Source: Search Engine Watch
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The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices. Source: Search Engine Watch
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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Source: Search Engine Watch
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Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Source: Search Engine Watch
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Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play." Source: Search Engine Watch
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Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more. Source: Search Engine Watch
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Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Source: Search Engine Watch
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While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. Source: Search Engine Watch
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When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." Source: Search Engine Watch
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What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you donât have a website, you're kind of invisible on the web, and you really donât want to be invisible on the web," he explains a new video. Source: Search Engine Watch
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Bing has fine-tuned their music discovery functionality. Bing will display a "dynamic carousel" on searches for an artist, band, album, or song. You can then browse the artist's other music videos from within the carousel. Source: Search Engine Watch
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How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. Source: Search Engine Watch
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Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. Source: Search Engine Watch
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Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Source: Search Engine Watch
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You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base. Source: Search Engine Watch
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For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. Source: Search Engine Watch
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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Source: Search Engine Watch
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