SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters. Source: Search Engine Watch
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What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. Source: Search Engine Watch
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For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings. This theory makes sense; why wouldn’t Google be looking at user based signals to improve search results? Just as we do user testing on our websites to increase the number of conversions, Google will surely want to be looking at user signals to ensure they are fulfilling their goal of ‘organising the world’s information’ in…
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Back in 2013 John Gagnon wrote a very popular post detailing some of his favourite Excel tips and tricks. We thought we’d update the list of classic shortcuts with a few that reflect some new functionality in Excel 2016. New Excel tips for 2016: 1. Navigate ‘The Ribbon’ with ALT In Excel 2016 the ribbon refers to the menu of tabs (File, Home, etc.) at the top of your workbook. Simply hitting ALT will quickly highlight the related keys then used to jump to certain ribbon tabs. For instance, ALT followed by M will take you to the ‘Formulas’ tab. You can easily move between tabs by pressing ALT and using the left and right arrow keys, while CTRL + F1 toggle…
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There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful stats on all the changes that occurred in the past year. Paid Search Google search ad spending grew 20% YoY in Q3 2016, although it’s down from the 22% growth a quarter earlier. Click volume grew 28%, while CPCs fell 6%. Google Shopping (PLA) spending grew 36% YoY on a 59% increase in clicks. Google text ad s…
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Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea for a profitable venture for a while, but are only now diving in? Good news! There are quite a few excellent tools and resources out there to help you along the way. From the first steps to the last, these 20 links are must-clicks for the modern small business mogul. Online launch tools 1. Bustaname http://annsmarty.com/wp-content/uploads/2016/10/bustaname.png One of the oldest tools I am still using as of today, Bustaname lets you check the domain availability on the fly. It’s great for the brand name inspiration! I believ…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake information epidemic could be damaging to local search. A new AI powered search engine is changing how neuroscientists do research Google’s work in the realm of artificial intelligence and machine learning has succeeded in making web search more intuitive, effective and useful than it’s ever been before. But until now, the same…
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Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand. Source: Search Engine Watch
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With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. Source: Search Engine Watch
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Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month. Source: Search Engine Watch
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When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website � and how to fix them. Source: Search Engine Watch
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What do you do if you�re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion. Source: Search Engine Watch
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Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and shows photo and video results at the top of search results, including new tailored ranking. Source: Search Engine Watch
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Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s actions and build stronger ties post-Penguin/Pand Source: Search Engine Watch
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When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here�s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality. Source: Search Engine Watch
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A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way). Source: Search Engine Watch
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Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand. Source: Search Engine Watch
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Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However, privacy advocates are concerned with Google's new offline reach. Source: Search Engine Watch
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Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively take advantage of some simple tactics which will help you improve your organic search rankings. Source: Search Engine Watch
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It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea. Source: Search Engine Watch
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