SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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There’s been extensive discussion during the past weeks about Facebook’s fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook’s future plans. There is a great controversy regarding fake stories on social media and how they may affect users’ opinions over a subject, and Facebook received a significant amount of criticism on its lack of measures to avoid turning misinformation viral. Mark Zuckerberg has decided to speak about this issue, in attempt to defend the popular social platform and most importantly, to announce the network’s future plans on handling similar c…
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Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Source: Search Engine Watch
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One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. Source: Search Engine Watch
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Who doesn�t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors. Source: Search Engine Watch
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Discount vouchers can be a great lever to grow top line revenues and engage new customers. However, they can also become a highly addictive and dangerous drug for retailers, increasingly relied upon (with diminishing effects) as a reaction to three major challenges: Customers becoming conditioned to buy only with a discount; cannibalisation of organic sales; and a ‘pull forward’ effect with sales spiking artificially in the short term and declining post-promotion. As their usage becomes increasingly widespread, there’s a rush by retailers to understand the full extent of their economic impact on the customer journey and get smarter with how they’re deployed. Her…
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I have a few Facebook fan pages. I've started on for IPBSetup, I'll open it up if you want to be a fan, but know that I have a lot of work to do on it still. I have 2 for some groups I'm part of here in Topeka http://www.facebook.com/TransformTopeka http://www.facebook.com/TopekaTweetup Do you have any fan pages, or have you thought about making one?
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It can be easy to overcomplicate content strategy and keyword research. There�s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. Source: Search Engine Watch
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Hi Friends, It�s the time to check out your website status after the Google Penguin updates. Most of the webmaster/internet marketer/business owner will agree with me that their overall visitors as well as leads have been affected by the Penguin updates. My website (OrimarkProperties.com) is getting the same visitors in comparison with previous days, but the over leads of my website is decreasing. Also some of the keywords of my website are remain constant where as some keywords are fluctuating in Google SERP. Please share your views so that it will help to recover my website status with ease! Thanks in Advance!
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Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used. Source: Search Engine Watch
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Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Source: Search Engine Watch
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The student who wins this year's Doodle 4 Google contest will get his or her logo published on Googleâs homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. Source: Search Engine Watch
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A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography of 3-D biomolecules, the method used by scientists to determine the 3-D structure of biological molecules. Source: Search Engine Watch
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Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Source: Search Engine Watch
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Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging? Apparently, there is. According to research by Seewhy, 99% of people won’t buy on their first visit to your site. There’s also a popular marketing axiom called ‘the rule of 7’. It says that many of your prospects won’t buy from you until they have seen your marketing message at least seven times. To top it all, there’s the issue with SEO. Google and all othe…
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Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes. With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity. Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only. Most ecommerce sites use s…
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Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in my previous article: 10 tools for generating red hot leads. 1. Optimize your site for lead generation: Hellobar http://annsmarty.com/wp-content/uploads/2016/10/hellobar.png The first thing to do when you are launching a website is to create effective opt-in forms. You can experiment with designs and placements for as long as you manage your website, but there’s…
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For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here�s how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns. Source: Search Engine Watch
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In iOS 6, Apple decided to default to Google�s secure search. But more traffic isn�t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. Source: Search Engine Watch
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Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching. Source: Search Engine Watch
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Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here�s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Source: Search Engine Watch
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