SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Well I heard that Community SEO was supposed to be good for IPB so I went ahead and bought it from their website. Turns out it gave me more problems than good as links didn't work and the file edit instructions were awful. I asked for help in the forums, via the Contact Us option and via their ticket system and didn't get any response. I asked for a refund via paypal and wow, they answered straight away and I got my money back. Even their website gave errors using their own software. I only asked for a refund as I had no joy with them at all. I then went to the free SEO software Minerva SEO and purchased the Sitemap generator. It works properly and i'm happy. ;-)…
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Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Source: Search Engine Watch
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To gain an edge this holiday season and better compete for consumers� hard-earned dollars, you need to monitor your competitor�s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. Source: Search Engine Watch
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A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO. Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News. But first, let’s answer the question… What are meta tags? Meta tags are HTML elements that provide information about a web page for search engines and website visitors. These elements must be placed as tags in the <head> section of a HTML document so therefore need to be coded in your CMS. Some are easier to implement than others, especial…
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Friends, you know about hub...people who are involved with seo everyone have heard about hub.I just want to know,what are the minimum words required for an article to post in hub. Earlier i have seen a post must be minimum 400 words but now i have seen many published articles which are below 400 words.Can you please tell me the minimum words limitation which is required to post an article......Please friends, hell me. I am waiting for your reply....
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"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. Source: Search Engine Watch
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When content is created, technical optimization is needed â keyword placement, engaging copy, and effective calls to action â but these activities are secondary to releasing quality content that users and search engines can react to. Source: Search Engine Watch
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For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. Source: Search Engine Watch
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NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon. Source: Search Engine Watch
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The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. Source: Search Engine Watch
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Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless content zombies, as well as how to survive should your website become infected by contagious links. Source: Search Engine Watch
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Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. Source: Search Engine Watch
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It’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning, artificial intelligence and developing increasingly sophisticated algorithms, it’s unusual to come across a company which sets out to do the exact opposite. Enter Digle, the ‘people-powered’ search platform. One part Yahoo Answers, one part classifieds, and two parts gamified search engine, Digle has set out to buck the system of search and SEO by putting the power into the hands of people, not machines, to find and deliver results. In a way, it makes a lot of sense. Search engines have definitely been developing in a direction which mean…
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Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond. Source: Search Engine Watch
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For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings. This theory makes sense; why wouldn’t Google be looking at user based signals to improve search results? Just as we do user testing on our websites to increase the number of conversions, Google will surely want to be looking at user signals to ensure they are fulfilling their goal of ‘organising the world’s information’ in…
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Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!" Source: Search Engine Watch
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Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs. Source: Search Engine Watch
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This is sponsored content created in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI. Retailers often don’t consider discount codes in the same way they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisiti…
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eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. Source: Search Engine Watch
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Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and, for many SEOs, the moved seemed to herald the end of their world. But how valuable is ranking data anyway? Source: Search Engine Watch
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