SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service. Source: Search Engine Watch
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Brands are doubling down on content and becoming publishers. With all this investment in content creation, itâs become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate. Source: Search Engine Watch
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- 70 views
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Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Source: Search Engine Watch
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- 64 views
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Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian. Source: Search Engine Watch
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Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine. Source: Search Engine Watch
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- 61 views
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In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks. Bing dives into the data by state and county to reveal where people are expressing the most interest in the Source: Search Engine Watch
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Google is closing the doors on its social media service, Orkut, to focus on more profitable areas of its business. Source: Search Engine Watch
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- 96 views
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Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search. Source: Search Engine Watch
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- 62 views
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Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and the inclusion of tweeted content in the search results. Source: Search Engine Watch
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- 62 views
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Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators. Source: Search Engine Watch
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- 60 views
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Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods. Source: Search Engine Watch
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- 60 views
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Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Source: Search Engine Watch
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- 65 views
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Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching. Source: Search Engine Watch
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- 62 views
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A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different. Source: Search Engine Watch
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- 57 views
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Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Source: Search Engine Watch
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Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy. Source: Search Engine Watch
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There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Source: Search Engine Watch
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Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Source: Search Engine Watch
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Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Source: Search Engine Watch
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German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content. Source: Search Engine Watch
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- 62 views
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