SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
-
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. Source: Search Engine Watch
-
- 0 replies
- 60 views
-
-
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond. Source: Search Engine Watch
-
- 0 replies
- 58 views
-
-
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The âData Cubeâ â the muscle behind the companyâs S3 platform â is now directly accessible to customers for on-demand resear Source: Search Engine Watch
-
- 0 replies
- 82 views
-
-
Building relationships isn’t about trying to influence machines – it’s about trying to influence people. Here’s how tapping into the study of human behavior can help us better understand people’s actions and build stronger ties post-Penguin/Pand Source: Search Engine Watch
-
- 0 replies
- 72 views
-
-
How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. Source: Search Engine Watch
-
- 0 replies
- 78 views
-
-
You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation. Source: Search Engine Watch
-
- 0 replies
- 71 views
-
-
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, about the top ranking factors for Google. Lipattsev said, “I can tell you what they are. It is content. And it’s links pointing to your site.” Recent Study Put Links to the Ranking Factor Test A recent study by Eric Enge of Stone Temple Consulting put links to the ranking factor test. And links emerged as powerful as ever. Previous research by Moz…
-
- 0 replies
- 132 views
-
-
BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal. Source: Search Engine Watch
-
- 0 replies
- 61 views
-
-
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well. Source: Search Engine Watch
-
- 0 replies
- 64 views
-
-
Digital marketing circles’ main concern is steadily increasing conversions from websites, webpages, online ads, etc. We must all strive to understand the SEO-conversion-related factors; obviously, SEO increases visibility, which increases traffic, and, in turn, your chances of attracting your target audience. SEO -> Visibility -> Traffic-> Target audience! However, there has recently been quite a shift away from a strictly SEO approach to conversion to a more customer-focused one – especially when it comes to B2C campaigns. “Content [should be] written with a clear vision of what must be conveyed to the reader, built through understanding their pain poin…
-
- 0 replies
- 62 views
-
-
One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too much power and control, and they will take over through either benevolence or malevolence. The root of many of these science fiction horror stories is the ability for the machines to think for themselves and come to a reasoned logical conclusion. We have had a test for machine intelligence in the form of the Turing test, which sees if a machine can fool a human interrogator into thinking they are talking to another human. However, the test is not without its problems and one of my favourite criticisms of Turing’s test …
-
- 0 replies
- 218 views
-
-
Google's algorithm has had another update, code-named Penguin. Why? Google's Spamfuhrer, Matt Cutts, explains in a blog post. Ahhh! To improve quality. Needn't have bothered reading that, need we? It is what he always says. What are the effects of Penguin on link-builders? Apparently: 1. Too much anchor-text optimisation will be discounted. If all of your inbound links have the anchor text, "real estate new york", then some of the link-juice will be discounted as unnatural. 2. Out-of-context links will be discounted. If you post on an SEO forum, but your sig-link says, "limo services chicago", then much of the link-juice will be discounted as unnatural. Will t…
-
- 0 replies
- 137 views
-
-
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance. Snapchat is one of the most popular social platforms in the world, and brands have been eager to take advantage of the opportunities Snapchat is increasingly giving them to advertise to Snapchat users. But as detailed by AdAge’s Garett Sloane, “one top advertiser” using Snapchat video ads has revealed that the ads generate less than 3 seconds of vi…
-
- 0 replies
- 50 views
-
-
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers learn from these brands? Three simple things... Source: Search Engine Watch
-
- 0 replies
- 69 views
-
-
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cut…
-
- 0 replies
- 77 views
-
-
As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing. Source: Search Engine Watch
-
- 0 replies
- 64 views
-
-
The team�s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes� website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks. Source: Search Engine Watch
-
- 0 replies
- 76 views
-
-
Users on the go looking for a business�s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call in the search results like this top retailer? Source: Search Engine Watch
-
- 0 replies
- 70 views
-
-
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. Source: Search Engine Watch
-
- 0 replies
- 60 views
-
-
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines. Here are the key elements of community management. Source: Search Engine Watch
-
- 0 replies
- 65 views
-