SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? Source: Search Engine Watch
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Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details â allowing you to take control of your website's data and improve your results. Source: Search Engine Watch
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While Google users in the U.S. and many other countries have been getting encrypted searches by default, Google has now expanded and begun encrypting web searches conducted by users in China, the Washington Post reported. Source: Search Engine Watch
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Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest without using a long written description. The term ’emoji’ has become so popular that it was named by Oxford Dictionaries as Word of the Year for 2015, which means that we were not surprised when we noticed an increase of branded messages including emojis. It’s common for brands to attempt to be part of a trend, and some of them excel in it, but there’s always the risk of trying too hard and in no relevant context. The rise of emojis in branded messages According to Socialbakers and its analysis of the top 500 brands, 59…
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Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt and smoothies, chances are you have been to a Red Mango store for their all natural yogurt and juices. Apart from their delish yogurts, Red Mango is also well-known for their social media presence. They have over 76.4k followers on Facebook and 58.9k followers on Twitter and highly engaged followers at that! Now let’s look…
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Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score. Optimize: what is it? Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool that allows site owners to test page layouts and copy without changing a page’s source code. This new version, for which users can sign up to trial now, will be available for anyone with an Analytics account worldwide, free of charge. How will it work? The functionality is similar to the likes of Optimizely (as…
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People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cut…
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As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. All of us would like to say a huge thank you to all of you. Whether you are a reader (hi Steve), a contributor, a commenter or a malicious hacker, hell-bent on accessing our database in order to find out the secrets of my unpublished opus “4 and a bit ways to make images load a little bit quicker”, we genuinely appreciate you taking the time and energy to get involved. What can we say – without you we’re…
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This is sponsored content created in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI. Retailers often don’t consider discount codes in the same way they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisiti…
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Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into which ads have the highest conversion rates and which verticals are driving Google’s massive ad income. Source: Search Engine Watch
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More than 100,000 retailers have stuck around to play in Google�s new product-based CPC advertising channel. If you�re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. Source: Search Engine Watch
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Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and serve as a source of motivation. Source: Search Engine Watch
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The team�s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes� website, which in turn led to 1,000 lead form completions on that site, over a period of only five weeks. Source: Search Engine Watch
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A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let's explore the most awesome advanced search operators for Google and Bing and how to use them. Source: Search Engine Watch
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YouTube can drive massive amount of traffic, help build your brand and work wonders for your SEO. If you�re seeking decent traffic and brand exposure on YouTube, then these tips � along with dedication and some patience � will help you succeed. Source: Search Engine Watch
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Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn�t steep discounts, national ad campaigns, and opening stores at midnight? Source: Search Engine Watch
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Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload. Source: Search Engine Watch
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Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used. Source: Search Engine Watch
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The native advertising future has arrived â and Facebook, which invented the addictive, engaging, content feed format â isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips. Source: Search Engine Watch
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Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter. Source: Search Engine Watch
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