SEO and Marketing
Find the best ways to increase your traffic and earnings with solid SEO ( Search Engine Optimization ) and marketing techniques.
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Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app, and is "putting the finishing touches" on it before submitting it to iTunes App Store, according to a news report. Source: Search Engine Watch
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If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic, build up a following, and design SEO campaigns that are smart enough to weather any storm. Source: Search Engine Watch
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How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. Source: Search Engine Watch
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Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Source: Search Engine Watch
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As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search. Defining local search Local search is simply when people search for “product” or “service” + “location.” It should include the following elements: Consistent NAP (name, address, phone number) Consistent Categories Rich content (business description, photos, logo, videos, keywords) Customer reviews Links to location…
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have news from the depths of the irony-well, a few Google product updates and the social network everyone forgot about adds some pretty good ecommerce functions. Adblock Plus launches its own ad service Oh the irony of ironies. Well maybe it’s not ironic, maybe it’s just hilariously predictable. Adblock Plus is getting into the ad business with launch of its own RTB platform. Yes apparently there are ads that should be allowed, you know, the ‘good kind’ – and they’re the ones provided by Adblock Plus itself As Al Roberts report…
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Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are. Here are six crazy ideas that will help you look like a really big deal using social media ads. 1. Target ads a…
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Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced Microsoft's lobbying spending by more than $7 million. Source: Search Engine Watch
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With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer? Let's put you to the test! Source: Search Engine Watch
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Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us � not just a cryptic message of �be better� and a spanking if we don't do it your way. Source: Search Engine Watch
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Facebook's Pages Manager app had been available on Apple's iOS for some time, allowing Page administrators to edit their pages. Now the firm has ported the software to the Android operating system - but the app is only available in selected markets. Source: Search Engine Watch
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Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? Source: Search Engine Watch
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The student who wins this year's Doodle 4 Google contest will get his or her logo published on Googleâs homepage for a day. The winner will also receive a $30,000 college scholarship and a $50,000 technology grant for his or her school. Source: Search Engine Watch
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When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance. Source: Search Engine Watch
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Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt and smoothies, chances are you have been to a Red Mango store for their all natural yogurt and juices. Apart from their delish yogurts, Red Mango is also well-known for their social media presence. They have over 76.4k followers on Facebook and 58.9k followers on Twitter and highly engaged followers at that! Now let’s look…
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People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cut…
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An internship is a great way to open the door to a rewarding career, but the competition is often fierce - especially in the current economic climate. Here are six tips on landing the internship that might be the first step to a career. Source: Search Engine Watch
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New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of responders thought the best way to reach consumers was to answer their questions on platforms like Facebook. Source: Search Engine Watch
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Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what�s coming up on SEW Weekly. Source: Search Engine Watch
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Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's critical to be unique in a sea of information overload. Source: Search Engine Watch
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