Webmasters Corner
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The hashtag, or '#', is a regular feature on Twitter and is making its way into the daily conversations of people who actually say things like "hashtag: awkward" out loud. No wonder then that it is "word of the year". Source: Search Engine Watch
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From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign. Source: Search Engine Watch
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Once you've established foundational SEO value and cast a very wide net with keyword targeting, it's time to get more surgical. Here's how to improve organic visibility for specific keywords in your SERP sweet spot (positions 5 through 15). Source: Search Engine Watch
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Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google's guidelines. Follow these tips for a great start to link building in 2013 and beyond. Source: Search Engine Watch
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Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs. Source: Search Engine Watch
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French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business. Source: Search Engine Watch
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Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011. That initiative gives publishers and advertisers the ability to, for a fee, work with Adblock Plus to whitelist ads that meet certain criteria. Among other things, Acceptable Ads must be clearly distinguishable as advertising, can’t disrupt a user’s natural reading flow and must not exceed certain sizes or contain animation.…
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In the movie Her, Joaquin Pheonix plays a lonely and heartbroken man who develops strong romantic feelings for his mobile operating system. “Samantha,” as he calls it, speaks to him, listens to him, and ultimately becomes a major part of his life. As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them. We talk to them a lot. Mobile technology is progressing quickly, and soon, speech recognition software will become even more advanced and far more prevalent than it is now. Ultimately, improved speech recognition software will have a significant impact on how the public uses sear…
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Acquiring downloads and installs of a mobile app isn�t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Source: Search Engine Watch
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According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Source: Search Engine Watch
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Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes. Source: Search Engine Watch
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A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.â Source: Search Engine Watch
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally rolled out As I reported earlier today, Google has finally confirmed that its Penguin algorithm update is now rolling out in all languages. The spammy-link killing update will feature the following improvements… Penguin is now real-time Penguin data is refreshed in real time, so any changes will be made as soon as the…
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Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Source: Search Engine Watch
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Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed. Source: Search Engine Watch
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A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have collected the information through social apps. Source: Search Engine Watch
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A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level. Source: Search Engine Watch
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Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else â making sure both experts and regular folks can understand. Source: Search Engine Watch
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SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The âData Cubeâ â the muscle behind the companyâs S3 platform â is now directly accessible to customers for on-demand resear Source: Search Engine Watch
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Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more specialized and personalized experience that social networks with a wider net simply can't match. Source: Search Engine Watch
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