Webmasters Corner
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We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers, for publishers (big and small) and for ecommerce. Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with slow loading times. The latest Google research shows that 53% of people will leave a site that fails to load in three seconds or less. But AMP will soon be a key battleground in search, as AMP listings are now spreading throughout organic mobile results. Publishers and organisations may find the need for AMP implementation will r…
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US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all meas…
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Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world�s first computer programmer. Her work on Charles Babbage�s Analytical Engine is the first example of an algorithm meant to be processed by machine. Source: Search Engine Watch
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Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allows publishers and advertisers to buy and sell ads that are not subject to ad blocking. The marketplace is an extension of Adblock Plus’ Acceptable Ads initiative, which was launched in 2011. That initiative gives publishers and advertisers the ability to, for a fee, work with Adblock Plus to whitelist ads that meet certain criteria. Among other things, Acceptable Ads must be clearly distinguishable as advertising, can’t disrupt a user’s natural reading flow and must not exceed certain sizes or contain animation.…
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You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. Source: Search Engine Watch
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Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. Source: Search Engine Watch
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Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Source: Search Engine Watch
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A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let's explore the most awesome advanced search operators for Google and Bing and how to use them. Source: Search Engine Watch
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It�s true: Facebook ads just ain�t what they used to be. In case the recent changes have you scratching your head, here you�ll find a run-down of the most common self-service Facebook ads, text, and image specs, and what they are best used for. Source: Search Engine Watch
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The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. Source: Search Engine Watch
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What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list � please check it twice � this year I've been mostly nice. Source: Search Engine Watch
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The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars. Source: Search Engine Watch
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Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. Source: Search Engine Watch
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Google is a complicated �piece� of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on outdated ranking techniques. Can Google evolve? Source: Search Engine Watch
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Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea for a profitable venture for a while, but are only now diving in? Good news! There are quite a few excellent tools and resources out there to help you along the way. From the first steps to the last, these 20 links are must-clicks for the modern small business mogul. Online launch tools 1. Bustaname http://annsmarty.com/wp-content/uploads/2016/10/bustaname.png One of the oldest tools I am still using as of today, Bustaname lets you check the domain availability on the fly. It’s great for the brand name inspiration! I believ…
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Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace. Source: Search Engine Watch
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The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service. Rumours have been floating around for a while now but sites such as The Verge are guessing that the online retailer could jump into the ring with Spotify and Apple Music etc. over the next few weeks; with a service for customers already using the Echo device. It is expected they will launch an additional $10-per-month ‘open to all’ cross-device service in early 2017. Amazon certainly have a weighty legacy to leverage from, as well as a wealth of recorded media they already offer through their Prime service which they can now bring to the table. But I thou…
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AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. Source: Search Engine Watch
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Almost all SEO experts suggest that the maximum title length should be <= 170 characters. My titles have the word and and I'm thinking of converting it to & to minimize the number of chars. My problem is I'm confused on what to used: & or & Does & count as only one character?
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Hi, Google. As we head into a new year, please try to remember that we're people, too and sometimes we need real help understanding what you expect of us � not just a cryptic message of �be better� and a spanking if we don't do it your way. Source: Search Engine Watch
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