Webmasters Corner
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Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Source: Search Engine Watch
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This handy feature makes it easy for you to tweet a snapshot of any websiteâs linking profile, including the Link Profile Chart if itâs available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API. Source: Search Engine Watch
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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Source: Search Engine Watch
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Ooooo this is good news. Quote: Twitter on Thursday gave privacy advocated a big win by announced a new “Do Not Track” setting that allows users to opt out of being tracked by Twitters platform. The plan was unveiled at an Internet Week panel in New York Thursday morning by chief technology officer for the Federal Trade Commission, Ed Felten. Twitter also revealed the new Do Not Track button, tweeting: “The Federal Trade Commission’s CTO, Ed Felten, just mentioned Twitter now supports Do Not Track. We applaud the FTC’s leadership on DNT.” Users can take advantage of the Do Not Track option using any browser that already support the option…
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Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions. Source: Search Engine Watch
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Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. The company said that it had agreed to provide videos from several popular series as part of the airline's in-flight entertainment package. Source: Search Engine Watch
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Pretty good read, great help to have better branding using your corporate facebook fanpage: Quote: For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating I decided to go on my first cruise because ____, performed better than one that said, Hang in there everybody. Monday will be over before we know it. Topics related to brand or about the brand were significant predictors of increased engagement, says Sean Bruich, head of measurement at Facebook. When pages post about topics related to brands, they increase engagement. The advice may seem obvious, but Bruich points out that many bra…
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A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation. Source: Search Engine Watch
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�The Joy of Painting� TV show host Bob Ross is celebrated on Google�s homepage today with a Doodle paying tribute to the artist known for teaching PBS viewers to paint landscapes, including mountains surrounded by happy little clouds and trees. Source: Search Engine Watch
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When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality time working on on-page optimization. But once you�ve finished your work, then what? How often do you optimize, or re-optimize? Source: Search Engine Watch
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Wojcicki pushed hard for Googleâs acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Source: Search Engine Watch
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"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. Source: Search Engine Watch
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Google has announced another upgrade to its Google Drive storage and sharing tool that will allow users to post information directly into their Google+ accounts to share information such as presentations, PDFs, videos and other data with colleagues. Source: Search Engine Watch
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A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program. Source: Search Engine Watch
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Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!" Source: Search Engine Watch
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The Mayan calendar ended this month. Contrary to the �predictions,� it wasn�t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let�s look at the history of web content and trends for 2013. Source: Search Engine Watch
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Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores why traditional media sites should start taking advantage of the Pinterest traffic opportunity. Source: Search Engine Watch
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Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results. Source: Search Engine Watch
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As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you�ve identified your ideal customer, here�s how you can use the principles of choice architecture to get the clicks you want. Source: Search Engine Watch
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Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business � and they're getting very rich. Only Google has the tools to change it. Source: Search Engine Watch
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