Webmasters Corner
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have new updates from Bing Ads and AdWords, plus a glimpse into the automated future where robots can write these search news round-ups instead of me. *kicks coffee machine for not pulling its weight* Upgraded URLs now available in Bing Ads According to a Bing Ads blog post this week, it has launched Upgraded URLs to simplify tracking campaign performance. With Upgraded URLs, you can quickly make updates to your tracking codes and keep your ads running. According to the post, the major benefits are: More efficient tracking …
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The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. Source: Search Engine Watch
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User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content? I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know. How do you see the future of earned content? The rise of visual user-generated content (or earned content) has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialog with the …
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History: I've been running a small website for about a year. For the first 6 months, I engaged several freelancers to help with SEO -- link building, submit to directories, article submissions, a few paid press releases, etc... none of this had anything more than a modest impact, and for the last 6 months I've done no SEO work, and few updates or content adds have been made to the site. For the last 2 months (almost exactly 1 year since my site launched) i've noticed an improvement in ranking and a 50% increase in traffic, and I have no idea why. I'm afraid to do anything in case I screw it up. Is it that the site has 'aged' enough for google now? Could the SEO free…
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Are you using Facebook as part of your business? Check out this blog post. Quote: Since its inception, social media giant Facebook has seen numerous changes to its layouts, and many useful features have been added. The most recent of these is the Timeline, which was introduced in December 2011. The Timeline arranges posts according to date, streamlining all materials, including status messages, pictures, videos, and other Facebook activities, showing a history of a Fan page. By now every company that utilizes Facebook for their social media networking has incorporated the Timeline. However, many might have been put off by the changes and not taken a look at…
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The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. Source: Search Engine Watch
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Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless content zombies, as well as how to survive should your website become infected by contagious links. Source: Search Engine Watch
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All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes. Source: Search Engine Watch
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Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews. Source: Search Engine Watch
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Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in my previous article: 10 tools for generating red hot leads. 1. Optimize your site for lead generation: Hellobar http://annsmarty.com/wp-content/uploads/2016/10/hellobar.png The first thing to do when you are launching a website is to create effective opt-in forms. You can experiment with designs and placements for as long as you manage your website, but there’s…
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With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots. Source: Search Engine Watch
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Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer? Many marketers face this problem, especially given the constantly evolving nature of social media. What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them. Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction. Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed. Since soci…
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User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn�t enough. If you�re looking to lift the conversion rates on your product pages, try out some of these eight new formats in your reviews. Source: Search Engine Watch
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To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering your company that you're worthy of trust? Source: Search Engine Watch
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SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brandâs audience is having on Twitter. Its social keyword research module may expand to other social mediums in the future, too. Source: Search Engine Watch
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Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits. In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what mak…
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Google�s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular channel. Where are the cheapest clicks? They�re in AdMob, and they�re ripe for the picking. Source: Search Engine Watch
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According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday. With a stable economy, low unemployment and more disposable income, sales are expected to exceed $1 trillion, or a 3.6%-4% increase in sales over the same period last year (November-January). That’s good news for many retailers who have been forced to close some stores, streamline SKUs and reduce expenses, but it’s no time to sit back and rest on the innovation front. While most retailers have finalized their holiday plans by now, use the next few weeks to test, pilot and innovate to yield new learnings, ins…
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With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits � for advertising, promotions, PR, customer services, market research, recruitment and more. Source: Search Engine Watch
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With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google. Source: Search Engine Watch
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