Webmasters Corner
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With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far. Source: Search Engine Watch
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- 71 views
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Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share of search queries in October 2012 dropped by one percent for a second consecutive month. Source: Search Engine Watch
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- 72 views
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Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. Source: Search Engine Watch
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- 66 views
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Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Source: Search Engine Watch
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- 66 views
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Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. Source: Search Engine Watch
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- 68 views
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The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here�s why what you tried before didn�t work � and here�s how to change your outlook Source: Search Engine Watch
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Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Source: Search Engine Watch
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Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or �modifiers�) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level. Source: Search Engine Watch
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E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. Source: Search Engine Watch
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The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? Source: Search Engine Watch
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Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Source: Search Engine Watch
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- 66 views
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Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of brands plan to invest more in local for 2013. Source: Search Engine Watch
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You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don�t launch a crowdfunding campaign without a clear strategy and agile plan including three key components. Source: Search Engine Watch
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When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your website � and how to fix them. Source: Search Engine Watch
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With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail. Source: Search Engine Watch
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Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag. Source: Search Engine Watch
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Jasmine Sandler from Agent-cy opened SES Chicago with her LinkedIn workshop, just prior to Google�s Avinash Kaushik taking the main stage for his keynote presentation. Learn how Sandler uses LinkedIn for lead generation and sales. Source: Search Engine Watch
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Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers. Source: Search Engine Watch
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- 66 views
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A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program. Source: Search Engine Watch
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Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are measuring results as accurately as possible. Here's how to justify � with data � the impact that social media has on content marketing. Source: Search Engine Watch
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