Webmasters Corner
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The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance. The conclusion: US companies – particularly the big US retailers – have a lot to learn from their Chinese contemporaries. In this column we are going to consider if the mobile opportunity in China is larger than in the US. This might help explain why Chinese companies appear to take mobile m…
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Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of a Doodle. Abandoning its usual primary colors, Google's logo adopts rainbow colors symbolic of gay pride. Source: Search Engine Watch
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Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Source: Search Engine Watch
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Ian Lurie, Chairman and Principal of Seattle-based marketing company Portent, revealed today that his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Source: Search Engine Watch
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In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority. Source: Search Engine Watch
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Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top, above the organic search results. Source: Search Engine Watch
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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. Source: Search Engine Watch
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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. Source: Search Engine Watch
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The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is according to US research by McKinsey in their new report: Women in the Workplace The study surveyed 132 companies which collectively employ more than 4.6m people. It shows that while 75% of CEOs in corporate America are saying gender equality is a top ten priority – and in the wake of the high-profile Gamergate controversy – tech is still woefully behind. Women entering the tech industry are far outnumbered by men and they lose ground on every step of the ladder The McKinsey report separates out key industries in the …
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Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging. Source: Search Engine Watch
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Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why. In 2011, a research conducted by Optify and published by Search Engine Watch showed that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” This report illustrates vividly the value of holding the number 1 spot in search results. In the article below, I will be shar…
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Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top tren…
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If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits. Source: Search Engine Watch
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When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location. Source: Search Engine Watch
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Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. Source: Search Engine Watch
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NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." Source: Search Engine Watch
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They trying to make you like Google+ by advertising it like crazy. Quote: Earlier this week, actor/Internet celebrity Wil Wheaton posted a pretty interesting rant about Google on his blog, and on his Tumblr. Specifically, it was about a feature he spotted on YouTube, which placed a Google+ like button in the spot where the YouTube thumbs up button would normally be. It would prompt users to upgrade to Google+ when not signed in. We asked Wheaton for some additional thoughts on the subject. He seemed somewhat eager to oblige, saying that this whole thing has struck a nerve. Continued at: http://www.webpronews.com/is-google-...hroats-201…
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Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits. Source: Search Engine Watch
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Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Source: Search Engine Watch
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have new updates from Bing Ads and AdWords, plus a glimpse into the automated future where robots can write these search news round-ups instead of me. *kicks coffee machine for not pulling its weight* Upgraded URLs now available in Bing Ads According to a Bing Ads blog post this week, it has launched Upgraded URLs to simplify tracking campaign performance. With Upgraded URLs, you can quickly make updates to your tracking codes and keep your ads running. According to the post, the major benefits are: More efficient tracking …
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