Webmasters Corner
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As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they�ve been to your site and have some interest in what you�re offering. Drive some serious profits using these smart remarketing tips. Source: Search Engine Watch
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Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. Source: Search Engine Watch
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Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here�s how Google Analytics Social Reports can help easily quantify your social media endeavors. Source: Search Engine Watch
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Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You donât have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. Source: Search Engine Watch
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The native advertising future has arrived â and Facebook, which invented the addictive, engaging, content feed format â isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips. Source: Search Engine Watch
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As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. Source: Search Engine Watch
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The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? Source: Search Engine Watch
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The Mayan calendar ended this month. Contrary to the �predictions,� it wasn�t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let�s look at the history of web content and trends for 2013. Source: Search Engine Watch
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Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. Source: Search Engine Watch
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Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively take advantage of some simple tactics which will help you improve your organic search rankings. Source: Search Engine Watch
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Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios. Source: Search Engine Watch
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55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads. The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: The survey above is from February this year, but there have been a few changes to the SERPs since then, so Varn repeated the survey… The new one found that almost 55% now don’t know which links are paid ads and which are organic. The…
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A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. Source: Search Engine Watch
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Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. Source: Search Engine Watch
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With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google. Source: Search Engine Watch
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What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating. Source: Search Engine Watch
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What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have. 99 percent of people who visit your website will not make a purchase on their first visit. The average shopping cart abandonment rate is 68.81 percent — yet a whopping 73 percent of companies do not have an idea as to why people abandon their shopping carts. If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Below, I’…
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If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Source: Search Engine Watch
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In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns. http://www.wordstream.com/images/unicorn-seo-experiments.jpg Today I’d like to share six mind-blowing SEO experiments we did this year, what we lear…
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Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest posting take more hits, and sites with no mobile implementation take some rankings hits. Source: Search Engine Watch
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