Webmasters Corner
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Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn, advertising could be bringing in much more than a meagre $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter. For advertisers, better LinkedIn ads would offer some pretty obvious benefits. It would give brands and businesses another platform to reach LinkedIn’s 450 million professionals (although only a quarter of those users are reportedly activ…
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History: I've been running a small website for about a year. For the first 6 months, I engaged several freelancers to help with SEO -- link building, submit to directories, article submissions, a few paid press releases, etc... none of this had anything more than a modest impact, and for the last 6 months I've done no SEO work, and few updates or content adds have been made to the site. For the last 2 months (almost exactly 1 year since my site launched) i've noticed an improvement in ranking and a 50% increase in traffic, and I have no idea why. I'm afraid to do anything in case I screw it up. Is it that the site has 'aged' enough for google now? Could the SEO free…
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As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search. Defining local search Local search is simply when people search for “product” or “service” + “location.” It should include the following elements: Consistent NAP (name, address, phone number) Consistent Categories Rich content (business description, photos, logo, videos, keywords) Customer reviews Links to location…
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If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile shoppers with the same success as PC shoppers. As Andy Favell writes in ClickZ Intelligence’s new report, ‘The DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design’: “It is fair to conclude that conversions would be higher if the m-commerce experience on …
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Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers. For a time, before Apple’s rivals got their acts together, mobile web essentially meant iPhones. In turn, this meant that having a mobile commerce app was a real alternative to a mobile website, and could deliver a better user experience in many cases. Now things are different, and few would argue that an app should be a…
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SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. Source: Search Engine Watch
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It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why. Source: Search Engine Watch
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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. Source: Search Engine Watch
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Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Source: Search Engine Watch
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Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed. Source: Search Engine Watch
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How many people use the open source project of Wordpress to power their sites? I was using it here before CCS came out, and I use it on a number of other sites I manage right now. Currently, I'm making use of the Woothemes http://bit.ly/4pyuiY I find them to be fantastic.
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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Source: Search Engine Watch
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It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. Source: Search Engine Watch
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Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should. So does Workplace by Facebook live up to the hype? Some words of caution: Beware of “shiny new object” syndrome Let’s not be too distracted by shiny new things. Instead, let’s focus on the basics of communication. Co…
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It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over. To be honest, it was an easy prediction to make. Earlier in the year Google stated that mobile searches had already surpassed desktop in 10 countries including the US and Japan. And mobile ad spend has been dominate over desktop since March. So the following research shouldn’t be too much of a surprise. StatCounter Global Stats has found that mobile and tablet devices a…
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With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits � for advertising, promotions, PR, customer services, market research, recruitment and more. Source: Search Engine Watch
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As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you�ve identified your ideal customer, here�s how you can use the principles of choice architecture to get the clicks you want. Source: Search Engine Watch
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Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine. Source: Search Engine Watch
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Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google. Source: Search Engine Watch
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For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on people's search queries. Source: Search Engine Watch
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