Webmasters Corner
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In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why it might be best to avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com. The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP). But as you’ll learn, even if this works in the short term, you may want to avoid doing it. What’s the problem with EMDs?…
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Persistence is the quality that often gets attributed to any type of success in marketing and sales. Most professionals will tell you that you have to repeat the same message over and over again until you get satisfactory results. But is this really true? What if your message is wrong? This is where corporate storytelling comes into play. Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being able to start revolutions, unite people and bring joy. Good stories persist throughout the ages. When it comes to corporate storytelling, the principles are the same as with tr…
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1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: “Beginning in 2004, 1-800 Contacts secured agreements with at least fourteen competing online sellers of contact lenses providing that the parties would not bid against one another in certain search advertising auctions.” The FTC is concerned because these reciprocal agreements could have resulted in reduced price competition in search auctions, higher prices for consumers, and m…
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Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. Source: Search Engine Watch
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Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. Source: Search Engine Watch
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I'm sure a few folks who are new to twitter don't understand what are #hashtags so please don't respond if you know what they are. If you have anything to comment about on this blog post then please jump right in. Also this blog post will give you the history about how this term came to be known. Quote: Whenever a new Web trend comes along, there are people who ask, "What is the point of this?" If millions of people are using something, there has to be a reason. In our What Is the Point of... series, we'll explain it to you. This week, we're asking, What is the point of #hashtags? What Is a Hashtag? The hashtag was invented as a label for groups and topi…
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So I see a Twitter icon, might as well use it :) Post your Twitter profile and I'll you if I'm not following you already. @BrandonSheley @IPBHelp
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On my forums, I have an Administrator (me), a Vice-Administrator with limited administration capabilities, Moderators (technically they are global moderators), and Staff Members who moderate specific forums. What do you all use as your staff structure?
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The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. Source: Search Engine Watch
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what is the correct order for me... ? i have to get my website's rank better till June in a month... the site is yet to be published in a day or two... So, by better, i mean even a single point.. 1stly submit website to google, then try to build backlinks or the opposite i am completely new to this kind of thing...
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anyone have a good "robots.txt" for IPB3? All of the ones I've found have been for IPB2.x
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Hashtags certainly aren’t new on social platforms, but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own rules. However, you can still analyse what works for each platform and adapt your habits for the future posts. Trackmaven analysed more than 65,000 posts on social media, offering useful insights on how the use of hashtags changes on each platform. Let’s see their impact on the biggest social networks. Facebook: one hashtag can increase the engagement Facebook may not be the most popular platform to use hashtags, but they still seem to increase the audience’s e…
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In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [uS city] – Google My Business (GMB) results. Hotels in [uS city] – GMB results. [uS city] –Knowledge Graph (KG) results. Movies in [uS city] – KG results. Tradesmen (or similar) in [san Francisco area] – Home Services results. Some or all…
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Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. Source: Search Engine Watch
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Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing…
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The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile? In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance. The conclusion: US companies – particularly the big US retailers – have a lot to learn from their Chinese contemporaries. In this column we are going to consider if the mobile opportunity in China is larger than in the US. This might help explain why Chinese companies appear to take mobile m…
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Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story… [This post originally appeared on our sister site ClickZ.com, but we thought it was so useful we wanted to share it here as well] Let’s admit it we’ve all had an occasional giggle when we spot an ad prominently displayed next to inappropriate content on the web. But for advertisers this is no laughing matter. An ad that is not displayed in a contextually appropriate environment is not only a waste of marketing budget, but is a potential embarrassment (if shared on social med…
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Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Source: Search Engine Watch
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Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience. Source: Search Engine Watch
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Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Source: Search Engine Watch
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