Webmasters Corner
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Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic. Source: Search Engine Watch
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Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. Source: Search Engine Watch
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Good PPC managers get results, they know their way around the necessary data tools, and they can follow the foundations of PPC well. But great PPC managers donât stop there. These are some characteristics that elevate a PPC manger from good to great. Source: Search Engine Watch
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BuzzFeed's impressive growth is mainly due to successfully leveraging social platforms â particularly Facebook â to help drive traffic. While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times! Source: Search Engine Watch
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New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think. Source: Search Engine Watch
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Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Source: Search Engine Watch
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DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature. Source: Search Engine Watch
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In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new report from AdGooroo. Source: Search Engine Watch
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It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm fluctuations and many SERP experiments. So let’s leave the big G to do its own thing for a while and check in with the second most popular search engine, Bing. What’s Bing been up to lately? How’s Bing feeling? What’s new with Bing? How does Bing like to take its tea? Let’s take a look at the latest round of announcements from the Big B over the last couple of weeks that you may have missed. Bing Network reaches 20% market share in the UK Bing has announced that it has surpassed 20% market share in the UK, accord…
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Instagram may be among the most popular social platforms, but this doesn’t mean that the interaction rate cannot be affected by the increasing number of brands joining it. How can you maintain your own interaction rate? Instagram has seen an impressive growth in the past years and its recent addition of live stories provided more reasons for a user (and a brand) to try it out. More than 500k advertisers have already joined the platform and users check the app multiple times during the day. However there has been an alarming decrease in interaction rates by 33% from 2015 to 2016. According to Quintly’s report, the interactions per post from Q1 2015 to Q1 2016 hav…
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The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response to adverts too. Yet let’s not beat around the bush, the regional press is also facing up to huge challenges. The fall of classified advertising and the growth of online news – free and convenient to access – has resulted in a dangerous drop in revenues and a significant fall in the number of people reading print editions. …
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Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018. According to Sean Grimes, Director of IT services for Agilisys, “there is no denying that Cloud Technology is creating as much disruption as the dotcom boom”. But are users seeing the benefits? What is a ‘marketing cloud’? The marketing cloud is made up of a suite of cloud-based marketing tools covering analytics, targeting, social media management, audienc…
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Google has been successfully sued for defamation in Australia by a man who found his image associated with gangsters in search results. The man won the defamation lawsuit after showing Google's search results linked him to an underworld figure. Source: Search Engine Watch
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Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years. Source: Search Engine Watch
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Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts. Source: Search Engine Watch
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Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of your site, traffic can increase and conversion can double. Here I won’t just be talking about your website speed, but the overall “speed experience” of your online business. A 2015 Microsoft study that surveyed 2,000 people and monitored brain activity of 112 additional people with EEGs, revealed that the average human attention span has reduced to eight seconds, from 12 seconds in the year 2000. Interestingly, declining attention spans is affecting online transactions as well. Here are some interes…
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Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take Snapchat and its ad offerings, for instance. Snapchat is one of the most popular social platforms in the world, and brands have been eager to take advantage of the opportunities Snapchat is increasingly giving them to advertise to Snapchat users. But as detailed by AdAge’s Garett Sloane, “one top advertiser” using Snapchat video ads has revealed that the ads generate less than 3 seconds of vi…
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What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list � please check it twice � this year I've been mostly nice. Source: Search Engine Watch
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Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Source: Search Engine Watch
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Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front. Source: Search Engine Watch
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