Webmasters Corner
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Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests. Source: Search Engine Watch
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National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not many brands that can explain the power of visual storytelling as well as National Geographic, a media brand with a history of 128 years in science and photography that uses all its resources to create a compelling social presence. Nadine Heggie, Vice President of Global Partnerships for National Geographic Partners Europe & Africa, offered an insight during Social Media Week on how the brand dominates social media with the use of storytelling and the power of the community. National Geographic is already rea…
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Online writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results. Here are some quick tips to consider when writing your next post. Feel free to copy-paste them, write them down, bookmark the page, or memorise them. 1. Title A title has to be descriptive, but also concise. Google only displays the first 55-60 characters of a title tag, which means that an ideal length is approximately…
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For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic. There are many, many articles suggesting the right tactics to help you deliver that traffic. But within this piece, I want to take a step back and offer a few key components to think through before you even begin the optimization process. Understand your audience The first of these preparatory steps is to understand your audience. If your business has not taken the time to develop personas, get started now. Personas are a set of representative profiles that communicate the important behaviors, goals, wants, needs and frustrations of …
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In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why it might be best to avoid them. What is an exact match domain (EMD)? An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com. The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP). But as you’ll learn, even if this works in the short term, you may want to avoid doing it. What’s the problem with EMDs?…
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It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines. Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started: 1. Adapt Your SEO Strategy for Voice Search Earlier this year, we learned that an estimated …
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Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. Source: Search Engine Watch
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Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Source: Search Engine Watch
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Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Source: Search Engine Watch
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Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Source: Search Engine Watch
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Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. Source: Search Engine Watch
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Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it. Source: Search Engine Watch
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LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work best for the people reading articles on LinkedIn. Here's how to write articles that will succeed on LinkedIn. Source: Search Engine Watch
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You may be surprised at how common some SEO myths still are in 2016, so it’s definitely time to leave them behind. Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you actually need to be worried about. What would you add to this list of the most common SEO myths? 1. SEO is dead This is certainly the most popular SEO-related myth and it ended up an urban legend, widely spread among sites and communities. If you happen to believe that SEO is indeed dead, or if you’re just a pessimist, I assume the rest of the myths won’t be much useful to you. If you want to kee…
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There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony. It is the duty of SEOs to stay perpetually up to date with how Google algorithms work so be sure you listen to their opinions, even if they’re talking design issues. Thankfully, SEO and UX are gradually merging into the same thing, which is good news for everyone. Visitors receive a better experience, businesses have a guide on how to satisfy their customer needs (assuming they research how the algorithm works) and UX designers …
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Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition… 1) Add value As common as it may sound, your content should be relevant to your audience, adding value that will convince the users to dedicate the right time to watch your video. The more quality videos, the bigger the chances to serve as an authority, build a trusting relat…
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Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by taking aim at sites that use intrusive interstitials. Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after …
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a couple of potential upheavals to Google SERPs and the core algorithm, as well as updates to Knowledge Panel and a warning on spammy widgets. Google experiments with new desktop SERP layout As I reported earlier this week, in among Google’s 1,000s of minor experiments a few users were served with a rather fundamental change: a new desktop SERP layout featuring mobile-style cards. The number of results on the card-based SERP is exactly the same as the ’standard’ layout and the snippet width is significantly longer (roughl…
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Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google “quietly erased [the] last privacy line in the sand” by allowing for data it collects on its services to be combined with DoubleClick. Previously, Google’s privacy policy read: “We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.” That was replaced with: “Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads deliver…
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Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. They do not want to pay for ads that are not ‘viewable’ i.e. they don’t render or are displayed where they are invisible; or for insufficient time to register the message. With brand advertising a mobile ad does not count as an impression and the advertiser thus should not be charged if: The ad is not seen by a real person; Because it fails to render or is displayed where it is unseen, e.g. below the fold, when the visitor doesn’t scroll; or If there is insufficient time for the visitor to digest its message. • The first factor is an invalid impression, often caused…
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