Webmasters Corner
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Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent Yo Source: Search Engine Watch
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Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation. Source: Search Engine Watch
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Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches? Online search is the most popular way to discover a Halloween costume nowadays, as according to National Retail Federation, 35% of adults rely on searching to find their costumes. Bing examined the trends on the searches from September to mid-October and it found that adults are actually more interested in performing such searches, compared to teens. 32% of the searches were made from people aged 35-49 and 28% of them were made from people aged 50-64. This is probably the reason why 72% of the searches occurred…
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A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens. Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Francisco and Sacramento, during October. The subsequent disappearance of the ads come November show this was just a trial. But it is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform. Plus, if this format is a good indication of the real thing, the fo…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google. And in probably unsurprising news, John Lewis’ annual heartwarming Christmas ad is this year’s best performing yet. The eight most important content marketing trends in 2017 It’s December already, and you know what that means – every publication you follow will be winding down for the end of the year by reviewing the highlights of 2016, while …
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How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win an iPad mini. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that covers a variety of different channels. A 2013 study by Multichannel Merchant and Neustar found that 35% of companies already market on multiple channels, and a further 27% had plans to implement a multi-channel strategy in the near future. Among the customer touchpoints that the study’s respondents considered most critical to their organi…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance that still remains between the marketing and IT sides of a business in the digital age. Google tests user ratings for films and TV shows Google was spotted testing a new user rating feature in its search results for films and TV shows with a small sample of users this week. Searchers in Google’s test sample found ‘Like’ and…
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Internal social tools are fantastic for business. They break down barriers, build connections,and make it easier for employees to collaborate across distances, functions and hierarchies. As the name suggests, they make work more social, too. But, there’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the company communications landscape as well as they should. So does Workplace by Facebook live up to the hype? Some words of caution: Beware of “shiny new object” syndrome Let’s not be too distracted by shiny new things. Instead, let’s focus on the basics of communication. Co…
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President Obama is trouncing Romney with 53 percent of total shares � 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Source: Search Engine Watch
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Bing continues incorporating social into its search results � with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing your social search strategy is vital. These tips will improve your organic CTR performance. Source: Search Engine Watch
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Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch
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With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. Source: Search Engine Watch
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Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. Source: Search Engine Watch
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Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Source: Search Engine Watch
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Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report as a template, then consolidating analytics conversions and trending over time in a very basic way. Source: Search Engine Watch
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Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers. Source: Search Engine Watch
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Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue. Source: Search Engine Watch
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Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You donât have to be an analytics guru to use these dashboards, but you can monetize the data and make better decisions faster. Source: Search Engine Watch
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The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. Source: Search Engine Watch
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Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play." Source: Search Engine Watch
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