Webmasters Corner
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The recent discovery that Google is testing restaurant menus in its "card" results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information. Source: Search Engine Watch
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Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam. Source: Search Engine Watch
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If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Source: Search Engine Watch
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To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. Source: Search Engine Watch
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Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Source: Search Engine Watch
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Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Source: Search Engine Watch
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How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. Source: Search Engine Watch
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You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here's where and how to get responsive. Source: Search Engine Watch
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More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Source: Search Engine Watch
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You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing. Source: Search Engine Watch
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Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Source: Search Engine Watch
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, mobile internet use takes over desktop across the globe, Instagram introduces yet more shopping options and Bing reveals search habits immediately after a presidential debate. Worldwide mobile internet use surpasses desktop for the first time ever As we reported this week, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop. Although don’t get to excited, as there is a huge difference from country to country, with the US and UK still lagging behind other territories. …
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5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile. Indeed, we are looking at a seismic event that will dramatically change mobile marketing for publishers, advertisers and end users. Here’s what you should know now: It’s not just about speed Looking back on it now, we can see how 4G ushered in the era of mobile video advertising, a…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve got all of the most up-to-the-minute search news for your reading pleasure. This week, Google has released some canny changes to AdWords ahead of Black Friday, introverts have a new best friend in the form of real-time Popular Times data, and we take a look at the steps Facebook has taken so far…
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There’s been extensive discussion during the past weeks about Facebook’s fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook’s future plans. There is a great controversy regarding fake stories on social media and how they may affect users’ opinions over a subject, and Facebook received a significant amount of criticism on its lack of measures to avoid turning misinformation viral. Mark Zuckerberg has decided to speak about this issue, in attempt to defend the popular social platform and most importantly, to announce the network’s future plans on handling similar c…
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Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. Source: Search Engine Watch
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Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch
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With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. Source: Search Engine Watch
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Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video. Source: Search Engine Watch
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Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your existing data feed to power these granular, dynamic campaigns in DoubleClick Search. Source: Search Engine Watch
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