Webmasters Corner
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Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Source: Search Engine Watch
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Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy. Source: Search Engine Watch
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Mobile devices â and the apps contained within them â are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Source: Search Engine Watch
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More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Source: Search Engine Watch
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Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Source: Search Engine Watch
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The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth. While that report came out two years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet com…
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Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Source: Search Engine Watch
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This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK's results in an open assessment of team performance. Source: Search Engine Watch
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A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried! Source: Search Engine Watch
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These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. Source: Search Engine Watch
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A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes your way). Source: Search Engine Watch
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Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developing into serious contenders in the visual search space, and search engines like Splash conceptualising new ways to search the web visually. We now have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint …
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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems youâll face in PPC, with steps you can take to fix whatâs broken. Source: Search Engine Watch
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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here�s all the information you need to gather about your customers' behavior to create detailed customer personas. Source: Search Engine Watch
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Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up�s and down�s, thrills and spills, twists and turns. Here�s a look at the key changes the industry has faced and a list of top articles. Source: Search Engine Watch
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Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn�t steep discounts, national ad campaigns, and opening stores at midnight? Source: Search Engine Watch
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Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. Source: Search Engine Watch
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A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [viewable here as PDF] – gives a good insight into the thoughts of US marketers leading the way with data-related strategy. For me, what really stuck out from the research was how marketers rightfully want the best possible value from the contact data they collect and keep. But it is how they verify and how often they validate that data which ensures it is the best it can be. So…
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How can entrepreneurs survive and swim the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. Source: Search Engine Watch
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Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Source: Search Engine Watch
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