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  1. Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding few opportunities to do so and Google, Twitter and Facebook aren't budging. Source: Search Engine Watch

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  2. Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. Source: Search Engine Watch

  3. New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent share of U.S. smartphone sales, compared to Android's 46.7 percent share. Android still has the lead in Europe Source: Search Engine Watch

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  5. Wojcicki pushed hard for Googleâs acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Source: Search Engine Watch

  6. Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder making the bottom line. Here�s how to bypass all that with Google and Bing�s parameter handling tools. Source: Search Engine Watch

  7. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. Source: Search Engine Watch

  8. Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links. Source: Search Engine Watch

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  9. Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand. Source: Search Engine Watch

  10. Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market. Source: Search Engine Watch

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  11. Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Source: Search Engine Watch

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  12. Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Source: Search Engine Watch

  13. Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys! http://www.wordstream.com/images/unicorns-vs-donkeys-top-ppc-features.png Here are my picks for the top 10 new PPC features of 2016. 1. No More Right-Side Ads http://www.wordstream.com/images/goodbye-adwords-right-side-ads.jpg In February, Google killed off right-side text ads on desktop results, bringing the SERPs more in li…

  14. Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Source: Search Engine Watch

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  15. During your career, you�ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters � the oversharers, the over-reactors, the mad scientists, the egos, and more! Source: Search Engine Watch

  16. It's Valentine's day, so it's the perfect time to enjoy some terrible online marketing pickup lines. We heartily recommend not using any of these on another human being, unless you're overheating and in dire need of a drink thrown in your face. Source: Search Engine Watch

  17. There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. Source: Search Engine Watch

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  18. These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. Source: Search Engine Watch

  19. Here is a great article by: Sonia Simone at copyblogger. Take some time and read over the full article (linked to at the top of the article) They have great info to get you started. What are your thoughts on the article?

  20. There's much to like about Twitter ads â good targeting, message amplification, innovations, and campaign control. However, we also have to deal with the bad â date ranges, display of active promoted tweets, campaign editing, and navigation. Source: Search Engine Watch

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