Webmasters Corner
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Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Source: Search Engine Watch
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How can entrepreneurs survive and swim the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. Source: Search Engine Watch
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Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Source: Search Engine Watch
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It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session. Source: Search Engine Watch
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Bing has fine-tuned their music discovery functionality. Bing will display a "dynamic carousel" on searches for an artist, band, album, or song. You can then browse the artist's other music videos from within the carousel. Source: Search Engine Watch
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Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. Source: Search Engine Watch
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1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: “Beginning in 2004, 1-800 Contacts secured agreements with at least fourteen competing online sellers of contact lenses providing that the parties would not bid against one another in certain search advertising auctions.” The FTC is concerned because these reciprocal agreements could have resulted in reduced price competition in search auctions, higher prices for consumers, and m…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebook launches analytics for Messenger chatbots On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics. Al Roberts reported for Search Engine Watch’s …
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It is common knowledge that the amount of information available in the digital ecosystem is exploding. By 2020 it is expected to have grown from 130 exabytes to 40,000 exabytes. Digital (and in our case search and content) data holds the keys to marketing success. It contains the critical patterns on consumer intent and behavior, preferences, and content/topics that brands need to provide customers with that critically personal, one-to-one experience that people today want to see. The problem, however, is that the human brain is only capable of processing 1m gigabytes of memory. In other words, the amount of information available far exceeds the processing ability …
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With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of a critical mass of relevant followers on a regular basis. Those organizations can be particularly creative or incredibly persistent, but the most effective strategy they can embrace may be to get all hands on deck in the form of an employee advocacy program. Of course, to go in this directi…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average. Over on our sister site ClickZ, Tereza Litsa took a look at how neuroscience can activate brains in a mobile world. And speaking of advertising, take our 10-minute survey to tell us how the events of 2016 affected your advertising spend, and you could win an iPad mini in time for Christmas! What is…
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Sponsored content in collaboration with Bijou Commerce. Click here to read our collaborative content guidelines. Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI. And in ecommerce in particular, brands who want to stay relevant and ahead of the curve are embracing AI as a way to enhance the customer experience, making it more personalised, efficient and intuitive. Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experienc…
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A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Source: Search Engine Watch
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SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here�s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions. Source: Search Engine Watch
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Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and their stage in the buying cycle. Here's how to start reaching more customers. Source: Search Engine Watch
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Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts. Source: Search Engine Watch
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AdGooroo release research this week showing which brands were on top when it came to the top 50,000 keywords in U.S. Google AdWords. The announcement comes on the heels of a new mobile data offering by AdGooroo. Source: Search Engine Watch
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YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos â and ultimately to your site. Source: Search Engine Watch
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Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Source: Search Engine Watch
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An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. Source: Search Engine Watch
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