Webmasters Corner
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Sometimes we see the sites which doesn't have the keyword in its title still then it ranked on 1st page of google. How it is possible? Why search engine rank that website for that particular keyword?
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Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social advertising channel to drive user awareness and engagement. However, in recent years Facebook has made incredible improvements to its advertising service and has become one of the best digital ad channels for conversion-driven campaigns. In many verticals, Facebook even outgrew Google in driving large numbers of leads and orders, such as in fashion, banking, lead-generation, and more. Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activit…
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo. Penguin 4.0 is finally rolled out As I reported earlier today, Google has finally confirmed that its Penguin algorithm update is now rolling out in all languages. The spammy-link killing update will feature the following improvements… Penguin is now real-time Penguin data is refreshed in real time, so any changes will be made as soon as the…
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Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are. Here are six crazy ideas that will help you look like a really big deal using social media ads. 1. Target ads a…
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Are you using Facebook as part of your business? Check out this blog post. Quote: Since its inception, social media giant Facebook has seen numerous changes to its layouts, and many useful features have been added. The most recent of these is the Timeline, which was introduced in December 2011. The Timeline arranges posts according to date, streamlining all materials, including status messages, pictures, videos, and other Facebook activities, showing a history of a Fan page. By now every company that utilizes Facebook for their social media networking has incorporated the Timeline. However, many might have been put off by the changes and not taken a look at…
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You watch your competitors, they watch you, so let’s see what they’re looking at. I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well. It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where everything is measurable is there anything we can learn from them while they are trying to learn from us? Firstly to be able to achieve the following we will need our competitor’s IP address. This is most likely not the IP address of their web server, but the IP address of their office / home. If your competitor is medium to large i…
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Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. Source: Search Engine Watch
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Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features? Snapchat is not ready to surrender from the continuous effort to stay competitive and although a battle with Facebook and Instagram may be hard, it is still examining new paths to expand, hoping to maintain its relevance. Snapchat is buying Vurb According to The Information, Snapchat is about to buy Vurb for more than $100 million, flirting with personalised mobile search. The deal is rumoured to include both cash and stock options, leading up to $200 million for the purchase of the winner of TechCrunch Disrupt of 2014. Although Snapchat doesn’t us…
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Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google's algorithm. Source: Search Engine Watch
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The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience. Source: Search Engine Watch
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By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define "the most engaging posts" of 2012. Source: Search Engine Watch
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Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up. Source: Search Engine Watch
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Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. Source: Search Engine Watch
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Are you using social media sites like Digg, Stumbleupon, Redit, Technorati, Facebook, MySpace, Twitter and the countless others to market and grow your site to your select niche? If you are, how is each one performing, and do you track how well their traffic converts compared to other sources, such as search engines, or referrals from other sites.
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Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics
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For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators that align to business objectives for tangible measurement. Source: Search Engine Watch
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SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy. Source: Search Engine Watch
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Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. Source: Search Engine Watch
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Slowly but surely, I am discovering some files and template changes to help with SEO on IPB. One trick many of us former vBulletin admins used was to remove the forum name from the forum display and show thread templates. And this can also be accomplished for IPB, only it will require you to edit a couple of PHP files, instead. The first file you will want to edit is /admin/applications/forums/modules_public/forums/forums.php Find the following - $this->registry->getClass('output')->setTitle( $this->settings['board_name'] . ' -> ' . $this->forum['name'] ); Change it to - $this->registry->getClass('output')->setTitle( $this->…
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That's some excellent stuff, Brandon... and FREE, best of all! :thumbsup:
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