Webmasters Corner
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Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press � plus future insights for 2013 and beyond. Source: Search Engine Watch
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Numerous websites outsource their SEO, but why is this so important? In this day and age, website owners realize that you cannot run a profitable internet business without optimizing their website. However, it is very expensive to hire top-tier, domestic companies to do this job for you. Starting a new website is a big financial burden as it is. So, people decide to outsource instead. What is SEO outsourcing? Outsourcing isn’t a new concept. It has been around for decades and it represents the basis of Western economy. How did outsourcing start? Salaries are the biggest cost for any company. As the USA started experiencing economic growth, living standards …
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1. Multiple indexes for the board. vBSEO had a nice option to make all of them forward to what you wanted. Right now I have /forums/, /forums/index, /forums/index.php, /forums/index.php?, and I believe there may be a few others like index.php/index or something, I forget what I've seen but it was disturbing. Has anyone created an htaccess file or a mod that would reconcile it to 1 URL? 2. Sitemap - which is the best site map to use? Someone mentioned Spanner's sitemap to me and said it will be the best one once they upgrade. They also mentioned communityseo's sitemap is terrible. And then I saw a paid one: icelabz.net/sitemap So I really don't know which one to …
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- 10 replies
- 452 views
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Some of the exact elements that can elevate a site � content, links, and usability � can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site�s health. Source: Search Engine Watch
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For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic. There are many, many articles suggesting the right tactics to help you deliver that traffic. But within this piece, I want to take a step back and offer a few key components to think through before you even begin the optimization process. Understand your audience The first of these preparatory steps is to understand your audience. If your business has not taken the time to develop personas, get started now. Personas are a set of representative profiles that communicate the important behaviors, goals, wants, needs and frustrations of …
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How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. Source: Search Engine Watch
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What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. Source: Search Engine Watch
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An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service. Source: Search Engine Watch
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Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many. Source: Search Engine Watch
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With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be. 2: Which Days Have Most Abandonments? Based on data from more than 1 billion abandoned carts, we know that Tuesday is the ‘worst’ day of the week for cart abandonment. Fewest abandonments happen on a Saturday between 8 and 9pm, while abandonment is lowest around Christmas and similar sale periods, as people have less reason to delay purchases. 3: Add to Cart Rate…
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As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized. We’re seeing marketplaces auctioning off influencers with the largest following to the highest bidder. And networks “matching” brands with any influencer they have available. This commoditization eliminates the human matchmaking element. Taking away the smart brand match detracts from the meaningful engagement that influencer marketing can create. This over-emphasis on making influencer marketing a ‘scalable’ tactic is resulting in spammy posts. Like the examples we’ve seen from Scott Disick… You can avoid these pitfalls and find authentic success with your…
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Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer? Many marketers face this problem, especially given the constantly evolving nature of social media. What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them. Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction. Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed. Since soci…
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Twitter has opened Moments to all users and is therefore taking curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of the best tweets of the day; an overview of the news and the important tweets you need to check out. It may not have reached the level of adoption Twitter was hoping for, but it was still an interesting perspective on how we can consume information without leaving the platform. Now Twitter Moments is gradually expanding to all users so they can facilitate storytelling through a series of tweets. This could be Twitter’s response to Snapchat (and Instagram) Stories, but luckily it’s not directly imitati…
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There’s currently a lot of discussion about how to improve your domain’s SEO. Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization. Why should we care? SEO experts and digital marketers have long been contemplating whether or not there’s such a thing as a Google penalty for duplicate content. As it turns out, it’s a myth. However, we cannot simply sit back and relax. In fact, there’s one thing worse than “duplicate content” – “too similar” content, which can be a stone around your website’s neck. Pieces of co…
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According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations. In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals. Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry. This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance o…
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Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While the future for many of us is seen as something unpredictable and scary, the definition on Wikipedia is quite simple: “The Future” is the time after the present. But what does that actually mean? “When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as s…
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Gary Fearnall, Global Marketing Director at LinkedIn, shares tips and best practices for marketers using Company Pages or LinkedIn Ads. Plus, news headlines include Google, Bing, Twitter and more; find out what�s coming up on SEW Weekly. Source: Search Engine Watch
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What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts discussed the leak of 1.1 million Facebook user IDs and Google�s updated AdWords policies. Source: Search Engine Watch
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FeedBurner service? I keep running into it but not sure if it can help getting more traffic to the site. Thanks.
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- 157 views
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You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. Source: Search Engine Watch
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- 63 views
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