Webmasters Corner
-
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google's own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Thereâs a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Hereâs how you schedule a photo tweet from the native Twitter client. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Google's Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
The Yahoo-Yelp local search deal seemed like a good idea at the time. But what many Yahoo Local users are discovering is that with the Yelp changeover, those businesses have lost years worth of reviews in favor of a single Yelp review. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
All Google AdWords advertisers now have access to the scripts from within their My Client Center account. Google has released guides and code snippets for the MCC scripts, which can help you manage account changes at scale using JavaScript code. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of more than five seconds with a standard deviation of eight seconds Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Marin Software is the first Google API partner to support the new retargeting technology. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo's report. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Today marks the fifth birthday of Microsoft's Search Engine, Bing. Here's a brief look back Bing, from its launch in 2009, how it has grown to adapt to mobile and social media, and how the search engine sees itself evolving in the near future. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
If you find yourself creating endless content in a rut with increasingly mediocre quality and dwindling traffic, STOP right now and re-assess. Follow this framework to convert your vicious content cycle into a virtuous one. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Source: Search Engine Watch
-
- 0 replies
- 57 views
-
-
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst. And improving our analysis skills as marketers goes beyond broadening our career options and helping us be better at our craft. It should actually improve all areas of your life as a byproduct of nurturing our critical thinking skills. Some ideas follow that I apply in my own life and hope you’ll consider too. Find a passion outside work which involves developing hypotheses The scientific method, as you know, is a body of techniques for investigating phenomena, acquiring new knowl…
-
- 0 replies
- 57 views
-