Webmasters Corner
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Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. Source: Search Engine Watch
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Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within. Source: Search Engine Watch
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They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. Source: Search Engine Watch
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Privacy-focused DuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be included in Safari in the new OS X Yosemite, coming this fall. Source: Search Engine Watch
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The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world. Source: Search Engine Watch
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There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Source: Search Engine Watch
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A new blog post from Bing explains how they choose the titles for webpages, and why they might replace the one you've selected with something entirely different. Source: Search Engine Watch
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With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts. Here are three things to think about for your brand as you optimize for paid and organic search. Source: Search Engine Watch
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Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 Source: Search Engine Watch
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How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority? When combining SEO, PR, and content marketing, you create a winning formula for increased organic visibility, brand awareness, and social amplification. In this article, we’ll go through the steps required to create a cohesive strategy that integrates SEO and PR and maximizes the reach and outcome of both. 1. Research & ideation When determining the content that will resonate most with editors, journalists, and consumers, make sure you research and have as much data as possible at your disposal: Who are your buyer personas?…
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Numerous websites outsource their SEO, but why is this so important? In this day and age, website owners realize that you cannot run a profitable internet business without optimizing their website. However, it is very expensive to hire top-tier, domestic companies to do this job for you. Starting a new website is a big financial burden as it is. So, people decide to outsource instead. What is SEO outsourcing? Outsourcing isn’t a new concept. It has been around for decades and it represents the basis of Western economy. How did outsourcing start? Salaries are the biggest cost for any company. As the USA started experiencing economic growth, living standards …
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To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine (you’ll be surprised at how often this happens; you won’t be surprised at their most popular search terms), a very happy thanksgiving from us all! We’ll publish a couple more things for Europe tomorrow morning if you do happen to swing by the site. We apologise in advance for the pyjamas and meat-sweats. In the meantime, have a safe and peaceful Thanksgiving. View the full article
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Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes. With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity. Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only. Most ecommerce sites use s…
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The 2016 holiday shopping season has been one for the record books as far as online sales are concerned, with Black Friday and Cyber Monday sales reaching new heights. But according to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. The firm, which collects and analyzes sales from leading retailers that provide it with weekly point-of-sale data, says that the fifth week of the holiday shopping season “brought the customary post-Black Friday lull, along with deeper discounts and more abundant week-long deals than in the past.” As NPD’s Chief Industry Analyst, Marshal Cohen, explained, “Bigger …
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When you think of artificial intelligence, images of futuristic robots or memories of bad sci-fi films might come to mind. However, the reality of AI is actually a lot more tame: a friendly search engine, for instance. But while we type our queries into Google and usually get fairly useful results, the same has not always been true for the information gleaned by scientific researchers. Although existing resources like Google Scholar and PubMed provide scientists with resources much faster than the methods of old, they don’t always cover the nitty-gritty details that are needed. Now, a new, free search engine called Semantic Scholar is using AI technology to help…
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iAcquire has started a series called �12 Days of Linkmas�. It is an entertaining series of beautifully designed "christmas cards" that offers such great advice that you could consider each bit of advice a little gift to link builders. Source: Search Engine Watch
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Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific. Source: Search Engine Watch
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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Source: Search Engine Watch
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Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave. Source: Search Engine Watch
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Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency's link network, as well as its clients. Source: Search Engine Watch
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