Webmasters Corner
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Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about switching off from technology altogether, it turns out you’re not alone: more than 30% of internet users have taken a ‘digital detox’ in the past year. Google to penalize annoying mobile interstitials Al Roberts reported for Search Engine Watch this week on how Google is taking aim at sites with annoying mobile interstitials (an item which displays befor…
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If you’ve just started your WordPress blog and want everybody to read your content, then you should promote your blog on multiple online platforms. Creating and launching an appealing and informative blog is not enough. For better results, you need to get serious about its promotion. Marketing has always been a great way to drive the targeted audience towards your brand or product. You can convey your organization’s message to a large number of people by making the use of effective marketing techniques. Similarly, a blogger optimizes their posts with the aim to better represent them across various web platforms, where they can generate traffic to the site. Bu…
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A new report from Informatica is highlighting the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the best possible experiences for their customers. The report – Contact Data Verification Strategies for Marketing and Sales [viewable here as PDF] – gives a good insight into the thoughts of US marketers leading the way with data-related strategy. For me, what really stuck out from the research was how marketers rightfully want the best possible value from the contact data they collect and keep. But it is how they verify and how often they validate that data which ensures it is the best it can be. So…
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have news about Google’s latest acquisition, the progress of AMP and some spooky Halloween search data. Google acquires FameBit to cash in on YouTube branded content As reported by Al Roberts, Google has announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands connect with more than 45,000 content creators for branded content opportunities, including product placements, promotions and sponsorships. This acquisition signals that Google sees influencer marketing a…
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You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view. There are few other tweaks and improvements to aid the search experience too, as outlined below. Most of them designed to keep you out of the cold and away from Black Friday frenzy for as long as possible. Crowd control Popular Times has been a feature in Google Search and Maps since last year. It’s a way of seeing what time and day during the week a business is typically busy. But now, Google is adding real-time data to this functionality so you can see whether it’s worth leaving the house or not right now. Perfect timing for this coming Bl…
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Small businesses struggle to build visibility online due to tight budgets and limited work force. These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage. Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder. Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online. 1. Leadfeeder http://annsmarty.com/wp-content/uploads/2016/11/leadfeeder.png One of the most pleasant discove…
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When was the last time you really tore apart your search strategy and looked at why it is what it is? We’re much more likely to make necessary, iterative changes to our campaigns – but I challenge you to make 2017 the year you question everything. It’s an exercise that really doesn’t need to cost a lot of time or money, but the answers you discover could have direct, sizeable effects on revenue. Here are some questions to start asking about your search strategy: What even is our search strategy? A simple question on its surface, but it’s a great place to begin. When was the last time you actually defined your approach to organic search? Does that initial plan …
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Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your campaign. Source: Search Engine Watch
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These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you�ll be well on your way to "landing" your next big customer using your landing pages. Source: Search Engine Watch
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Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013. Source: Search Engine Watch
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Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here's their advice on what you can do to keep your website viable. Source: Search Engine Watch
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Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook', to the best of my knowledge we don't currently have any signals like that in our web search ranking algorithms." Source: Search Engine Watch
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Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". Source: Search Engine Watch
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If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works. Source: Search Engine Watch
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Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Source: Search Engine Watch
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After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization. Source: Search Engine Watch
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If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear in your dashboard, showing the number of new visits, unique visitors, and pageviews for your the site linked to that page. Source: Search Engine Watch
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Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Source: Search Engine Watch
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While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface? Source: Search Engine Watch
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Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. Source: Search Engine Watch
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