Webmasters Corner
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A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level. How about starting with the metrics that you need to pay closer attention to from now on? Unique visitors A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content. It may not be enough to measure all your content marketing efforts, but it’s s…
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Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of brands plan to invest more in local for 2013. Source: Search Engine Watch
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Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Source: Search Engine Watch
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Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric. Always keep your business goals in mind and translate them into a PPC metric that makes sense to you. Source: Search Engine Watch
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It�s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don�t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC. Source: Search Engine Watch
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Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The newly acquired company was awarded a patent this July for a highly targeted search system that allows users to preview results and edit their query. Source: Search Engine Watch
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SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in Bing Ads credits. The sweepstakes will be promoted in a number of channels, including: Facebook, Twitter, online ads, blogs, and newsletters. Source: Search Engine Watch
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Almost everyone who is on the web today has the ability to help push, spread, and migrate URLs to the far corners of the web. The key to finding link gold today: learn what's important, know what doesn't work, and develop and master your skills. Source: Search Engine Watch
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For most of us, December is the quietest time of the year in the SEO industry. Now is the perfect time to do some housekeeping. Here�s how to get all your on-page and techno-ducks in a row and help boost the effectiveness of your New Year campaigns. Source: Search Engine Watch
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Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to. Source: Search Engine Watch
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In iOS 6, Apple decided to default to Google�s secure search. But more traffic isn�t showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture). Instead, the majority of iOS organic search gets bucketed as direct traffic. Source: Search Engine Watch
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Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up�s and down�s, thrills and spills, twists and turns. Here�s a look at the key changes the industry has faced and a list of top articles. Source: Search Engine Watch
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The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. Source: Search Engine Watch
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As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. Source: Search Engine Watch
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Amazon's newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace. Source: Search Engine Watch
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Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins. Source: Search Engine Watch
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Facebook is making some changes to the way advertisers can target their ads to Facebook users. They are introducing multiple new targeting features, which will help advertisers drill down by location, demographic, interests, and behavior. Source: Search Engine Watch
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Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music. Source: Search Engine Watch
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Content marketing is entering a new phase that lets you better connect with your audience, educate them through the buyer's journey, and wring more value from your content dollar with better measurement of what does and doesn't work. Are you ready? Source: Search Engine Watch
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Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. Source: Search Engine Watch
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