Webmasters Corner
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Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience. Source: Search Engine Watch
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Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. Source: Search Engine Watch
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Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire? Source: Search Engine Watch
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Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Source: Search Engine Watch
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What is the most common SEO mistake, according to Google's Matt Cutts? Not having a website. "If you donât have a website, you're kind of invisible on the web, and you really donât want to be invisible on the web," he explains a new video. Source: Search Engine Watch
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These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy. Source: Search Engine Watch
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Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing. Source: Search Engine Watch
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When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. That's what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft. Source: Search Engine Watch
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Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Source: Search Engine Watch
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BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal. Source: Search Engine Watch
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Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy. Source: Search Engine Watch
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YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. Source: Search Engine Watch
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Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, but when you run an ecommerce store with hundreds or thousands of products, is there still any benefit to blogging? Apparently, there is. According to research by Seewhy, 99% of people won’t buy on their first visit to your site. There’s also a popular marketing axiom called ‘the rule of 7’. It says that many of your prospects won’t buy from you until they have seen your marketing message at least seven times. To top it all, there’s the issue with SEO. Google and all othe…
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Building a search presence globally might seem like fighting through mobile and laptop screens one at a time, but it’s actually much easier than that. Around the world, in the realms of a number of search engines are billions of internet users, across 201 potential markets. http://www.internetlivestats.com/internet-users-by-country/ Businesses with global aspirations will have plenty of options for growth, but wildly hammering duplicate pages across numerous websites and changing the page title obviously isn’t going to work, so what is? 1) Cross country research tactics Use every SEO tool at your disposal to build up an image of how a website is performi…
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Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan, Head of Search in Ricemedia, focused on keyword myths in her presentation at Brighton SEO last week, and it was a useful reminder on all the misconceptions around keywords in the SEO industry. Popular misconceptions about keywords Myth 1: on-site exact match anchor text no longer works Laura Hogan shared an example on how anchor text can still work, leading to an increased rank, even without link building. In this particular case, there was 24% CTR from the specific anchor text, reminding us that we can still apply anchor text optimisation in our con…
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Google has been prepping a slew of new products for the limelight and after slowly and (probably) intentionally leaking those over time, it made the official announcement on October 4th. New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast streaming dongle. Something to note right off the bat is that the products themselves don’t offer new functionality for the consumer. In fact, they overtly mirror the utility offered by comparable products in the market, most notably Apple’s gold standard iPhone and Amazon’s wildly popular Echo platform. So what’s the motivation? …
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We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over the last 60-90 days and optimize against it We’re looking for two specific buckets here: Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library an…
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The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth. While that report came out two years ago, mobile has continued to grow to become a veritable behemoth of an industry, dominating the marketing strategy of businesses around the world. BI Intelligence predicts that US mobile ad spend will reach around $42 billion in 2018. For a more traditional marketer, mobile advertising might seem like a risky bet com…
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Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphon…
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Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys! http://www.wordstream.com/images/unicorns-vs-donkeys-top-ppc-features.png Here are my picks for the top 10 new PPC features of 2016. 1. No More Right-Side Ads http://www.wordstream.com/images/goodbye-adwords-right-side-ads.jpg In February, Google killed off right-side text ads on desktop results, bringing the SERPs more in li…
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