Webmasters Corner
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Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition. “Email + search” not “email versus search” Why spend a few bucks on a PPC campaign to acquire new customers through email when your website has opt-in forms all over it? Because it can deliver a higher-quality stream of customers: people who are truly interested in your brands but might not discover them any other way. The email address…
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Retailers love the influx of revenue in Q4, but there’s another, more last gift from the spike in digital traffic: data that you can use to your advantage in 2017. In this post, we’ll cover three major ways to make Q4 the gift that keeps on giving. 1) Capture those audiences. This is the time to build remarketing lists (put this in place ASAP if you haven’t yet; it’s never too late). You can then target these users at a later date to remarket to them if they haven’t converted. Anyone adding to cart and abandoning, getting partway through the checkout process before bailing, just looking at product pages or even your home page…hit them with ads and promotions fo…
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Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to see crop up in the news – AOL is offering up free wireless data as a reward for engaging with ads. Nine crazy predictions for SEO in 2017 It’s January, and as we all know, the arrival of January and the new year heralds the arrival of any number of predictions posts across every website you vi…
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You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don�t launch a crowdfunding campaign without a clear strategy and agile plan including three key components. Source: Search Engine Watch
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Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday. Source: Search Engine Watch
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In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here�s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. Source: Search Engine Watch
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Attention site owners: former employees, consultants, or contractors may now have access to your Google Webmaster Tools and Analytics accounts. A Google security flaw has restored access to users who no longer should have that access. Source: Search Engine Watch
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These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment. Source: Search Engine Watch
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The redesign aims to help users find their favorite channels and �subscribe, subscribe, subscribe.� By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. Source: Search Engine Watch
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Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won�t match. Source: Search Engine Watch
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Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move would tell them that their internet connection could be interrupted. Such warnings ceased in early December. Source: Search Engine Watch
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Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services. Source: Search Engine Watch
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With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers. Source: Search Engine Watch
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Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. Source: Search Engine Watch
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This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Hereâs the best way to get started. Source: Search Engine Watch
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The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. Source: Search Engine Watch
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Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded. Source: Search Engine Watch
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You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use. Source: Search Engine Watch
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In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. Source: Search Engine Watch
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The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Source: Search Engine Watch
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