Webmasters Corner
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A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning men, the most popular categories for pins, the top brands utilizing Pinterest, and the most popular pinning times. Source: Search Engine Watch
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Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. Source: Search Engine Watch
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In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text. Source: Search Engine Watch
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The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. Source: Search Engine Watch
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While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. Source: Search Engine Watch
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Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week. Source: Search Engine Watch
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The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices. Source: Search Engine Watch
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The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward. Source: Search Engine Watch
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If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Source: Search Engine Watch
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Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult. Source: Search Engine Watch
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Google is now indexing more mobile app content in its search results for those who have apps installed on their mobile devices. The company will also support app indexing for all Android app creators. Source: Search Engine Watch
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Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods. Source: Search Engine Watch
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It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics. Source: Search Engine Watch
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You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. Source: Search Engine Watch
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In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year. But despite the widespread adoption of content marketing, companies still face numerous challenges in putting it to use effectively. For example, the majority of companies don’t have a dedicated content marketing team. Instead, many task their marketing departments with content marketing responsibilities. Given the difficulties companies face in producing content, it’s probably not a surprise that according to a study conducted by Forrester Research on behalf of cognitive conte…
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Persistence is the quality that often gets attributed to any type of success in marketing and sales. Most professionals will tell you that you have to repeat the same message over and over again until you get satisfactory results. But is this really true? What if your message is wrong? This is where corporate storytelling comes into play. Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being able to start revolutions, unite people and bring joy. Good stories persist throughout the ages. When it comes to corporate storytelling, the principles are the same as with tr…
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Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan, Head of Search in Ricemedia, focused on keyword myths in her presentation at Brighton SEO last week, and it was a useful reminder on all the misconceptions around keywords in the SEO industry. Popular misconceptions about keywords Myth 1: on-site exact match anchor text no longer works Laura Hogan shared an example on how anchor text can still work, leading to an increased rank, even without link building. In this particular case, there was 24% CTR from the specific anchor text, reminding us that we can still apply anchor text optimisation in our con…
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According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of more than 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend. One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google. Video advertising on social media has also increase…
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The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines. Include disclosures The important point is for the influencer to get the message across to his/her audience that the brand is compensating him/her for the post. Surprisingly, there is no single correct way to do this. In the FTC guide, the organization outlines these two options for statements as a way of properly alerting audience…
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Credible and reliable endorsements are now, more so than ever, vital to a brand’s success. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensuring that your brand and product are being seen in the right place, at the right time and most importantly, by the right people. It is becoming increasingly apparent that brands are choosing to recruit digital influencers to act as their ambassadors. Previously, brands would try to on-board a celebrity to become the face of their brand or product – so why, in recent years, have we seen a shift to digital influencers? Perhaps, it’s because digital influencers are still often seen a…
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