Webmasters Corner
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In October, Google smashed its own search engine market share record, accounting for 66.9 percent of all searches conducted in the U.S. Microsoft�s Bing also had a record month, hitting a less spectacular though still noteworthy 16 percent share. Source: Search Engine Watch
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A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review of the major SERP changes, how they might affect your online presence, and reaction via Topsy sentiment analysis. Source: Search Engine Watch
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Validating your work gets easier when you know the right metrics to share � and how to explain them to your client or boss. Armed with these six reports, you can explain how high rankings alone aren't enough � or even the most important SEO factor. Source: Search Engine Watch
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Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization. Source: Search Engine Watch
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Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google�s more complex side: mapping queries to actions, intent research, and aligned content creation. Source: Search Engine Watch
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It can be easy to overcomplicate content strategy and keyword research. There�s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your audience and find out what it is they want to see. Source: Search Engine Watch
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The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. Source: Search Engine Watch
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Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all of this wonderful information is within the Acquisitions section in Google Analytics. Source: Search Engine Watch
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The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away. Source: Search Engine Watch
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Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns. Source: Search Engine Watch
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Google has published some SEO best practices for scrolling websites that gives advice on what you should do to ensure all your content is being crawled, indexed, and ranked correctly, including tips on how to structure URLs and pagination. Source: Search Engine Watch
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Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. Source: Search Engine Watch
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Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. Source: Search Engine Watch
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How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? âIf you do breadcrumbs, we will currently pick the first one,â says Google's Matt Cutts. Source: Search Engine Watch
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The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. Source: Search Engine Watch
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The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5. Source: Search Engine Watch
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Reputation management expert Andy Beal, CEO of Trackur and author of "Repped: 30 Days to a Better Online Reputation", kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes. Source: Search Engine Watch
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Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue. Source: Search Engine Watch
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Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com. Source: Search Engine Watch
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Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. Source: Search Engine Watch
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