Webmasters Corner
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Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Source: Search Engine Watch
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Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Source: Search Engine Watch
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Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms. Source: Search Engine Watch
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Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. Source: Search Engine Watch
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Twitter has updated profile pages, introduced direct response ads, beefed up its amplify program, now makes engaging tweets appear larger, and has introduced a video collage. Here are a few brands that are making the most of the collage capability. Source: Search Engine Watch
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Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully. Source: Search Engine Watch
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Mobile devices â and the apps contained within them â are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience. Source: Search Engine Watch
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If your website has a search bar, you need to ensure youâre making the most of this valuable report in Google Analytics. Itâs quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. Source: Search Engine Watch
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Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Source: Search Engine Watch
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Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines â including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Source: Search Engine Watch
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In preparation for the Fourth of July, people are going online to search for information or products around the Fourth's main event: the fireworks. Bing dives into the data by state and county to reveal where people are expressing the most interest in the Source: Search Engine Watch
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Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine. Source: Search Engine Watch
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Google Webmaster Tools has added a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web page). Source: Search Engine Watch
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New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those with a high street/store presence) grew sales by 9.5%, the figure was 24.8% for online-only (defined as those with at least 80% of sales coming from online channels). The stats That said, the stats show that multichannel retailers were initially performing more strongly than the pure-plays from when IMRG starting tracking this in 2010, recording stronger sales growth. Since 2012, online-only retailers have experienced greater growth than mutichannels, Si…
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How are you recruiting new employees? Are you using job recruiters? If so, you know their finder fees are ridiculously high. Typically it will cost you 20% of your new employee’s first year salary. Isn’t there a cheaper route? Why can’t we just find employees through social media? When you think recruiting and social media, most people think of LinkedIn. Many companies believe this myth that you have to do all your recruiting on LinkedIn. Honestly, LinkedIn is a site most people use only when they’re out of work and searching for a new job. So your search for employees on LinkedIn will actually end up excluding people who aren’t actively job-hunting. Often …
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In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [uS city] – Google My Business (GMB) results. Hotels in [uS city] – GMB results. [uS city] –Knowledge Graph (KG) results. Movies in [uS city] – KG results. Tradesmen (or similar) in [san Francisco area] – Home Services results. Some or all…
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A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it will help keep track with the objectives and their results. What is a digital marketing strategy? …
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What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have. 99 percent of people who visit your website will not make a purchase on their first visit. The average shopping cart abandonment rate is 68.81 percent — yet a whopping 73 percent of companies do not have an idea as to why people abandon their shopping carts. If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Below, I’…
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Digital marketing circles’ main concern is steadily increasing conversions from websites, webpages, online ads, etc. We must all strive to understand the SEO-conversion-related factors; obviously, SEO increases visibility, which increases traffic, and, in turn, your chances of attracting your target audience. SEO -> Visibility -> Traffic-> Target audience! However, there has recently been quite a shift away from a strictly SEO approach to conversion to a more customer-focused one – especially when it comes to B2C campaigns. “Content [should be] written with a clear vision of what must be conveyed to the reader, built through understanding their pain poin…
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To gain an edge this holiday season and better compete for consumers� hard-earned dollars, you need to monitor your competitor�s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. Source: Search Engine Watch
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