Webmasters Corner
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The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario�s Dave Rohrer. Source: Search Engine Watch
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Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. Source: Search Engine Watch
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The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? Source: Search Engine Watch
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New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research. Source: Search Engine Watch
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Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is derived from a fairly simple set of metrics. Learn seven ways to optimize your quality score. Source: Search Engine Watch
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Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region. Source: Search Engine Watch
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Google has recently upgraded tools in AdWords to drive efficiency and give access to incremental insights for your data. Here are a few that you might want to be aware of, including campaign diagnostics and impression share for search and display. Source: Search Engine Watch
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eConsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are doing, walking you through the pros and cons. Source: Search Engine Watch
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President Obama had the most popular tweet of the year, while Pope Benedict XVI, Neil Young and Ringo Starr are just getting started in social. Find out which events, people and topics generated the most interest in Twitter this year. Source: Search Engine Watch
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Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore reported. An increase of 0.1 percent takes Google one step closer to owning 70 percent of the organic search market. Source: Search Engine Watch
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Day one of 2013 marks a significant milestone for the internet, as it is 30 years ago that Arpanet, precursor of the modern day internet, was switched to running on the TCP/IP protocol stack which paved the way for the global internet as we know it. Source: Search Engine Watch
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About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices to search for local products and services. This presents a major opportunity for local businesses. Source: Search Engine Watch
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What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren�t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave. Source: Search Engine Watch
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Some of the exact elements that can elevate a site � content, links, and usability � can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site�s health. Source: Search Engine Watch
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The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline. So how do you do this? Read on... Source: Search Engine Watch
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SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. Source: Search Engine Watch
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If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is rolling out the complete, revamped version of Maps for all the world to see. Here's what you can expect in the coming weeks. Source: Search Engine Watch
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ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. Source: Search Engine Watch
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Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations. Source: Search Engine Watch
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Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look back at the first tweets for any user. Source: Search Engine Watch
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