Webmasters Corner
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Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. Source: Search Engine Watch
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The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15. Source: Search Engine Watch
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If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Googleâs good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results. Source: Search Engine Watch
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Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility. Source: Search Engine Watch
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Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go. Source: Search Engine Watch
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The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet. Source: Search Engine Watch
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As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th anniversary of the crackdown on pro-democracy demonstrations around Tiananmen Square in Beijing. Source: Search Engine Watch
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Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone. Source: Search Engine Watch
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As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here's a simple walk-through on how to answer those tough budgeting questions from clients. Source: Search Engine Watch
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German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content. Source: Search Engine Watch
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Press releases and other content submitted for distribution via PR Newswire's wire distribution network will be evaluated under new guidelines to help ensure quality, and prevent manipulation of search. Source: Search Engine Watch
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Bing has introduced several new Twitter-focused search features, including the ability to search by hashtag and by a user's Twitter handle and the inclusion of tweeted content in the search results. Source: Search Engine Watch
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Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position in online video searching. Source: Search Engine Watch
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Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Source: Search Engine Watch
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DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news Apple will support it as a default search engine in OS X Yosemite. What's next for the search engine? Source: Search Engine Watch
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Following Europe's 'right to be forgotten' ruling in May, Google has begun taking down search results. Some publishers have already been affected, including the BBC and The Guardian. Source: Search Engine Watch
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Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automated video creation technologies. But when it comes to video ad effectiveness, not all video content is created equal. According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate, a significantly higher percentage than mid and short-form video content, which delivered completion rates of 80% and 71%, respectively. Ads associated with live video content, which is one of the biggest video trends of 2016, delivered a 94% completion rate, suggesting that it could quickly b…
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While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take. I refreshed my browser and re-inputted the same keywords as before. Same result. Something had changed, and I think it’s for the better. First, some background For the past couple months, I’ve struggled to see the value of Google’s update to the Keyword Planner which now shows aggregated search volume for keywords and close search variants. There have been a number of write-ups about this if you’re curious about how searchies have reacted to this change. Spoiler alert: not super well. The logic behind the update is sound: someone sea…
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US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers are now investing up to half of their digital advertising revenues – according to the latest stats – in mobile ads. They want/need to know that their money is invested wisely and that the ads they are paying for are seen by real people, not robots, ideally the people most relevant to their ad message. Advertisers need to be able to trust that the various parties that create, manage and deliver etc. their ads have put all meas…
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If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing. In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online. But when it comes to apps, the personalization game is still lacking; sure, some apps are doing personalized push notifications, but what happens when your users are in the app? Apps are increasingly a place where customers spend their time and money, and so we must take hard-learned personalizatio…
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