Webmasters Corner
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Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. Source: Search Engine Watch
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An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service. Source: Search Engine Watch
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Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to be done badly. Here are some major social media misfires, and how to avoid becoming the next social screw-up. Source: Search Engine Watch
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As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized. We’re seeing marketplaces auctioning off influencers with the largest following to the highest bidder. And networks “matching” brands with any influencer they have available. This commoditization eliminates the human matchmaking element. Taking away the smart brand match detracts from the meaningful engagement that influencer marketing can create. This over-emphasis on making influencer marketing a ‘scalable’ tactic is resulting in spammy posts. Like the examples we’ve seen from Scott Disick… You can avoid these pitfalls and find authentic success with your…
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We all know Q4 is the biggest time of the year when it comes to ecommerce. Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping? Below are some key tips to make sure you are capitalizing on the holiday opportunity: 1) Optimize the product titles in your feed Titles in the feed make the biggest difference in capturing more traffic. When optimizing your feed, remember that the titles play a significantly larger role in capturing traffic than descriptions. You still want to have a proper description, but you absolutely mu…
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Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer. Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing. Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin. Unicorn Hunters: Uncovering the Secrets of the Unicorn Culture from their Birthplace Unicorns are still a relatively rare and increasingly sought after breed, but what is the secret to these $1billion+ beasts? What can you learn fr…
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In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations –and see the impact on traffic, ROI and more? Sounds too good to be true, right? But ALPS, a new platform from iQuanti, sets out to do exactly that. ALPS, which stands for Analytics Led Platform for Search, is a “best-in-class analytically driven platform”, in the words of CEO Sastry Rachakonda. The platform “allows you to set your SEO strategy with a deep understanding of your competition as well as your busine…
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Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SEO is the way to go when it comes to boosting the popularity of your website and your brand? When it comes to inbound marketing, no other technique can deliver the same results. Writing SEO content is the heart and soul of effective optimization but it’s far from an easy task. Various tools can be used to simplify the process and make it more effective. If you’re just getting started with SEO content, you’ll find the following 10 tools to be quite useful. 1. Google Search Console This one is an absolute essential…
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Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels. The first part of this article will help you understand how ROI is calculated. Then the second part looks at how to predict traffic. The final part will bring everything together to understand how predict what ROI will be achieved as a result of implementing an SEO fix. What Is ROI and How To Calculate It ROI is a metric used to meas…
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It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking. If you’re wondering how to start fixing your SEO for 2017, here are a few suggestions you might find useful. Add value As simple as it sounds, it’s important to create content that adds value, while it maintains its relevance for the target audience. It’s not just about creatin…
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It�s true: Facebook ads just ain�t what they used to be. In case the recent changes have you scratching your head, here you�ll find a run-down of the most common self-service Facebook ads, text, and image specs, and what they are best used for. Source: Search Engine Watch
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Twitter users will be able to download every tweet they've ever sent by the year's end, according to Twitter CEO Dick Costolo. It has taken so long for Twitter to offer users their archives because the site isn't suited for archive distribution. Source: Search Engine Watch
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It is that time of year again, the holidays are here. Need to find the perfect gift for your geek, nerd, or tech addict? Then you know technology and overall nerdgeekery are critical to gift happiness. Here are some very interesting gifts ideas. Source: Search Engine Watch
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Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And "the good life", rather than riches, seems to be a priority to many. Source: Search Engine Watch
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Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Source: Search Engine Watch
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Allegations that Morgan Stanley, the bank that underwrote Facebook's IPO didn't give investors a fair crack at material information that surfaced ahead of the IPO has resulted in the state of Massachusetts slapping the firm with a $5m fine. Source: Search Engine Watch
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The FTC has concluded its investigation into Google�s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. Source: Search Engine Watch
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Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing. Source: Search Engine Watch
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It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here's why. Source: Search Engine Watch
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You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website. Source: Search Engine Watch
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