Webmasters Corner
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If you�re interested in building a successful channel on YouTube, you�ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience. The Marines offer us a great example. Source: Search Engine Watch
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This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK's results in an open assessment of team performance. Source: Search Engine Watch
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By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define "the most engaging posts" of 2012. Source: Search Engine Watch
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This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google. Source: Search Engine Watch
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Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind's team will be working with Google's search team. Source: Search Engine Watch
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Google is making some new changes to Googleâs Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard. Source: Search Engine Watch
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Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery. Source: Search Engine Watch
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The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to conversion. Here's why you should be excited, and why you shouldn't get carried away and try to use it too soon. Source: Search Engine Watch
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Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content results in a better user experience and higher ROI. Source: Search Engine Watch
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Bing's Product Ads include custom images from an advertiserâs own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. Source: Search Engine Watch
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Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone. Source: Search Engine Watch
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There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. Source: Search Engine Watch
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Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Source: Search Engine Watch
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A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads. Source: Search Engine Watch
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Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect. Source: Search Engine Watch
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This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. Source: Search Engine Watch
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Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well. Source: Search Engine Watch
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It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries. Source: Search Engine Watch
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An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines. Here are the key elements of community management. Source: Search Engine Watch
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Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Source: Search Engine Watch
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