Webmasters Corner
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Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. Source: Search Engine Watch
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An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. Source: Search Engine Watch
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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Source: Search Engine Watch
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Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more. Source: Search Engine Watch
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You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. Source: Search Engine Watch
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ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Source: Search Engine Watch
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Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Source: Search Engine Watch
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Obviously, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank. But it goes much further than that. A remarkable CTR is not only the most important thing in AdWords, but it is also extremely important for other marketing channels. These include organic search, CRO, social media, and email marketing. Here are five surprising benefits of having a remarkable, unicorn-worthy CTR across all your marketing channels. 1. Much higher ad impression share You get big discounts from having a high CTR. Namely, a lower cost per click, which really adds up as clicks accumulate. This is true not ju…
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We’ve had time for the dust to settle after the real-time Penguin 4.0 update was released. It’s now been more than four weeks since the Penguin update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm? In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update. Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery. Out of An…
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Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Already available on smartphones running Android 4.1 Jelly Bean, Google's updated voice search application looks set to take on Apple's Siri. Source: Search Engine Watch
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To boost promotions with a paid search campaigns, it�s important to have ad copy that supports the promotion and PR; purchase promotion and PR keywords; increase your branded paid search budget; and perform an ROI analysis on your strategy. Source: Search Engine Watch
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The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here�s why what you tried before didn�t work � and here�s how to change your outlook Source: Search Engine Watch
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E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer. Source: Search Engine Watch
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Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers. Source: Search Engine Watch
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Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder making the bottom line. Here�s how to bypass all that with Google and Bing�s parameter handling tools. Source: Search Engine Watch
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Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we�ll run down a checklist of 18 different types of content that you can generate from survey results. Source: Search Engine Watch
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Being thankful comes naturally when you�re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can be difficult to pull off if you�re not a comedian. Source: Search Engine Watch
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New data show that IOS has once again pushed past Android in the U.S. The statistics show that IOS now has a 48.1 percent share of U.S. smartphone sales, compared to Android's 46.7 percent share. Android still has the lead in Europe Source: Search Engine Watch
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A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare now – or risk getting buried! Source: Search Engine Watch
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The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? Source: Search Engine Watch
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