Webmasters Corner
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Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag. Source: Search Engine Watch
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Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are measuring results as accurately as possible. Here's how to justify � with data � the impact that social media has on content marketing. Source: Search Engine Watch
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Google CEO Larry Page met with U.S. Federal Trade Commission officials, while Google's Executive Chairman Eric Schmidt was seen with head of the firm's Washington, DC office and former Republican Congresswoman Susan Molinari. Source: Search Engine Watch
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When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave. Source: Search Engine Watch
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Today's Google logo celebrates mathematician Ada Lovelace, widely credited as the world�s first computer programmer. Her work on Charles Babbage�s Analytical Engine is the first example of an algorithm meant to be processed by machine. Source: Search Engine Watch
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YouTube marketing news and developments dominated the headlines this year � from big redesigns, to Google Play, and AdWords for video. Here�s a look back at the biggest stories on this year�s installment of our annual video marketing year in review. Source: Search Engine Watch
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Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately. Source: Search Engine Watch
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Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile. Source: Search Engine Watch
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By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren�t showing up in analytics or in your predetermined keyword list, you�ll discover an SEO opportunity waiting to be harvested. Source: Search Engine Watch
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Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here�s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Source: Search Engine Watch
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Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. Source: Search Engine Watch
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All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big game, Bing looked at U.S. search volume for both teams and found searches for the Seahawks were higher in 33 states. Source: Search Engine Watch
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With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales. Source: Search Engine Watch
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eMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about 121 percent. Source: Search Engine Watch
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Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition â and they don't require too much work. Source: Search Engine Watch
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Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities. Marin has announced a new tool to keep advertisers relevant in the face of such events. Source: Search Engine Watch
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Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales. Source: Search Engine Watch
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ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. Source: Search Engine Watch
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Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in. Source: Search Engine Watch
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Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices. Source: Search Engine Watch
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