Webmasters Corner
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Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required. Source: Search Engine Watch
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Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index. Source: Search Engine Watch
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Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you're one of them, you're missing out. Here's how to leverage these context clues. Source: Search Engine Watch
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Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Source: Search Engine Watch
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Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Source: Search Engine Watch
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How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Source: Search Engine Watch
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Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options. Source: Search Engine Watch
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How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy. Source: Search Engine Watch
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Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. Source: Search Engine Watch
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If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. Source: Search Engine Watch
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With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. Source: Search Engine Watch
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Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Source: Search Engine Watch
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Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. Source: Search Engine Watch
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Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Source: Search Engine Watch
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How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. Source: Search Engine Watch
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Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some of the most common conversion errors made in the PPC advertising world today. Source: Search Engine Watch
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A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. Source: Search Engine Watch
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If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more. However, in most cases, both the above options possibly didn’t work out for you. Most likely your site was rejected by high-quality CPM ad networks bec…
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Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Source: Search Engine Watch
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Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Source: Search Engine Watch
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