Webmasters Corner
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A new Google design has now gone live to all users. The new layout changes the font and removes underlines from links, as well as displays the AdWords ads at the top differently. However, the new look has been greeted with poor reviews. Source: Search Engine Watch
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An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid. Source: Search Engine Watch
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Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right. Source: Search Engine Watch
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Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Source: Search Engine Watch
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Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy. Source: Search Engine Watch
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For your content to get featured on major distribution channels such as search engines, social networks or news sites, it must first be fed into their system through trusted conduits. Find out what these conduits are and why are they so important. Source: Search Engine Watch
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Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if you had more than 5,000 keywords, an alert would appear asking you to narrow down the keywords scope. Source: Search Engine Watch
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These activities will all give you alternative ways to build your reputation, visibility, and traffic. They also give you the best chance that your site will be sending out the types of signals that search engines want to discover and value anyway. Source: Search Engine Watch
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Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social advertising channel to drive user awareness and engagement. However, in recent years Facebook has made incredible improvements to its advertising service and has become one of the best digital ad channels for conversion-driven campaigns. In many verticals, Facebook even outgrew Google in driving large numbers of leads and orders, such as in fashion, banking, lead-generation, and more. Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activit…
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What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All of these are great, but wouldn’t it be good to automate the process, and bring in more targets? Of course it would! Basic tips to increase leads Before investing into tools, make sure you have some basic things in order: Make sure your pages are super fast. A slowly loading page is one of the most frequent reasons for a bounce. Use Page Speed tool to find what’s slowing your site down. Make sure your pages are hosted reliably. Downtime means your site will not even have a chance to convert. Use Uptime Report that monitors upt…
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Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week, good news for YouTubers but bad news for Vine stars and anyone who wants a bit of privacy. Twitter kills Vine Sad news for those with short attention spans, Twitter is killing off Vine, the six second video app it purchased a couple of years ago. According to a statement, despite discontinuing the app in the coming months, your Vines will still be available. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that…
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It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important. Talking about the obvious is always safe. If you’re anything like me, the SEO predictions for 2017 have let you feeling underwhelmed. No one has been sticking their neck out this year. Mobile will be big? UX will matter? Really?! You don’t say! I think it’s time for a few more bold predi…
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Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and potential customers, improve your bottom line, and get better disciplined socially at SES Chicago. Source: Search Engine Watch
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Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. Source: Search Engine Watch
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Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or �modifiers�) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level. Source: Search Engine Watch
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With a list of (almost) endless elements and combinations to test, how do you actually test them? Do you make one change at a time or do you test as many as you can? To simplify your choice, here's a look at what A/B and multivariate tests entail. Source: Search Engine Watch
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For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and viral photos, Yahoo managed to capture dozens of top 10 lists based on people's search queries. Source: Search Engine Watch
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Raven Internet Marketing Tools is discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords audit. Is Google ramping up its enforcement of its terms of service? If so, why now? Source: Search Engine Watch
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Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made. Source: Search Engine Watch
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Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here�s how Google Analytics Social Reports can help easily quantify your social media endeavors. Source: Search Engine Watch
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