Webmasters Corner
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Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every business trying to promote its services. It is estimated that consumers are 92% more likely to trust their peers over a brand when considering a new purchase, which means that online reputation may bring a customer closer to your business. Online reputation management is the process a business follows to analyse and monito…
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By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising. But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets. This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku. As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targe…
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Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters. Source: Search Engine Watch
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Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms. Source: Search Engine Watch
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Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time. Source: Search Engine Watch
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All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a �once and done� process. Umm, not quite. In-house SEO can be a myth-tifying world. Let�s talk solutions. Source: Search Engine Watch
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Google has launched a website called "Verteidige dein netz" or Defend your network, to warn people in Germany about proposed changes to German law, specifically the Copyright Act of the Federal Republic of Germany. Source: Search Engine Watch
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Google is a complicated �piece� of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on outdated ranking techniques. Can Google evolve? Source: Search Engine Watch
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The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to Google. So now what? Source: Search Engine Watch
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The same tactics that make search marketing uniquely effective at capturing a user�s intent can now be deployed on Facebook. Here's a quick look at what Facebook�s introduction of search retargeting on the FBX means for advertisers. Source: Search Engine Watch
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This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. Source: Search Engine Watch
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Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google. Source: Search Engine Watch
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The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars. Source: Search Engine Watch
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Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine. Source: Search Engine Watch
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If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where the content was taken from, the URL of the scraper site, and the keywords where the scraper site was ranking on. Source: Search Engine Watch
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Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales. Source: Search Engine Watch
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When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. Source: Search Engine Watch
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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems youâll face in PPC, with steps you can take to fix whatâs broken. Source: Search Engine Watch
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Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Source: Search Engine Watch
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Google's crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks. Source: Search Engine Watch
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