Webmasters Corner
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You want to help your organic listings stand out in the search results � this is becoming increasingly important as more websites compete with you for visibility and clicks. Here�s how to add reviews to your site using schema structured data markup. Source: Search Engine Watch
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Ecommerce Quarterly shows increases in tablet and smartphone shopper traffic, with insight on which consumers convert best across the US. Publisher Monetate offers best practices from their analysis of over 100 million online shopping sessions. Source: Search Engine Watch
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In a further indication that Pinterest is courting brands, the company announced that publications, designers, bloggers, retailers, online merchants, nonprofit organizations, or local businesses can now sign up for their own business accounts. Source: Search Engine Watch
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Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. Source: Search Engine Watch
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As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they�ve been to your site and have some interest in what you�re offering. Drive some serious profits using these smart remarketing tips. Source: Search Engine Watch
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For agile campaigns, you need to be on top of your game, and know what's going on around you. If you're prepared to adapt quickly when that topical story comes along, you're much more likely to reap the rewards. Source: Search Engine Watch
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Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns and, for many SEOs, the moved seemed to herald the end of their world. But how valuable is ranking data anyway? Source: Search Engine Watch
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Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond. Source: Search Engine Watch
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A lot of dissatisfied people looked up the words "returns policy" in association with Apple on Christmas Day. Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian. Source: Search Engine Watch
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Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets. Source: Search Engine Watch
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In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here�s all the information you need to gather about your customers' behavior to create detailed customer personas. Source: Search Engine Watch
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Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can all search advertisers learn from these brands? Three simple things... Source: Search Engine Watch
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Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Source: Search Engine Watch
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If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. Source: Search Engine Watch
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NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here's what you can learn from marketing the moon. Source: Search Engine Watch
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Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google's algorithm. Source: Search Engine Watch
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Google built their algorithm around links and they remain the strongest ranking signal. While social metrics are important and they provide value outside of SEO, there are a number of pitfalls regarding their use as a ranking signal for search. Source: Search Engine Watch
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What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. Source: Search Engine Watch
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Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features? Snapchat is not ready to surrender from the continuous effort to stay competitive and although a battle with Facebook and Instagram may be hard, it is still examining new paths to expand, hoping to maintain its relevance. Snapchat is buying Vurb According to The Information, Snapchat is about to buy Vurb for more than $100 million, flirting with personalised mobile search. The deal is rumoured to include both cash and stock options, leading up to $200 million for the purchase of the winner of TechCrunch Disrupt of 2014. Although Snapchat doesn’t us…
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After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that its Penguin algorithm update is rolling out in all languages. The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translated to 12 billion queries. Here we’ll detail all the changes you can expect from Penguin 4.0 according to Google’s blog post. But first a little refresher… What is Penguin? According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Spe…
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