Webmasters Corner
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When content is created, technical optimization is needed â keyword placement, engaging copy, and effective calls to action â but these activities are secondary to releasing quality content that users and search engines can react to. Source: Search Engine Watch
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Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's only a matter of time before these networks can turn on the revenue faucets. Source: Search Engine Watch
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Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Source: Search Engine Watch
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Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. Source: Search Engine Watch
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Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work. Source: Search Engine Watch
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Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past. Using the SearchMetrics compare tool, you can see over time how successful a redesign or rebrand is, an example of a poorly executed domain switch, would look like this: (brand name excluded, as I don’t want to name & shame!) T…
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Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Source: Search Engine Watch
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Jasmine Sandler from Agent-cy opened SES Chicago with her LinkedIn workshop, just prior to Google�s Avinash Kaushik taking the main stage for his keynote presentation. Learn how Sandler uses LinkedIn for lead generation and sales. Source: Search Engine Watch
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You want to rank many pages on a site, not just the homepage. You're also actively making changes to your sites and want bots to quickly see this. Here's how to ensure search engine bots will frequent your site more often and crawl more pages. Source: Search Engine Watch
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What does 2013 hold for marketers? What will be the biggest industry trends in the new year you�ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more. Source: Search Engine Watch
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Who doesn�t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors. Source: Search Engine Watch
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Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content. Source: Search Engine Watch
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Microsoft this week, during the holiday season, increased the public pressure on Google with its �Scroogled� campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S. Source: Search Engine Watch
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Instagram updated its privacy policy today, revealing that it will soon start sharing data with Facebook. To go into effect from 16 January, Instagram's new privacy policy reveals that the company will start sharing data with Facebook. Source: Search Engine Watch
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Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Source: Search Engine Watch
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President Obama�s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month�s presidential election. Source: Search Engine Watch
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Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel like magic to its users. Source: Search Engine Watch
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As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. Source: Search Engine Watch
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It�s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here�s how Bing Ads Intelligence can help improve your quality scores and landing page relevancy. Source: Search Engine Watch
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Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are � watching videos online. Source: Search Engine Watch
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